I had the opportunity last week to sit down with Matt Hunckler, the Director of Marketing at Slingshot SEO, and talk with him about Search Engine Optimization and how organizations are incorporating it into their marketing mix. Here’s a bit of our conversation:

Matt Hunckler
Director of Marketing
Slingshot SEO
@hunckler
Colby: What is SEO? It seems a little abstract – like alchemy – can you get us up to speed on this topic?
Matt: No problem. It's a fairly complex practice, but I'll see if I can break it down a bit.
From the perspective of the search engines, search is about providing the best...
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Last week I had the
opportunity to sit down and chat with Josh Pierry the Founder of


