I had the opportunity last week to sit down with Matt Hunckler, the Director of Marketing at Slingshot SEO, and talk with him about Search Engine Optimization and how organizations are incorporating it into their marketing mix. Here’s a bit of our conversation:
Director of Marketing
Colby: What is SEO? It seems a little abstract – like alchemy – can you get us up to speed on this topic?
Matt: No problem. It's a fairly complex practice, but I'll see if I can break it down a bit.
From the perspective of the search engines, search is about providing the best...Read More »