Tuesday, January 29, 2013
There’s no doubt that today’s consumers are mobile. They’re constantly on-the-go, sending and receiving communications of all types, and they’ve come to expect that information be (literally) in-hand at all times. This week I’ll be providing tips and detailed instructions to build a mobile program that complements your cross-channel strategy and promotes consumer engagement.
These tips might seem simple, but remember – powerful mobile marketing doesn’t have to be complex!
Using SMS to grow your email subscriber list allows you to gain permission from consumers at the most opportune times—while they’re passing your store front, waiting in line to make a purchase, or seeing your ad on the big screen. Take advantage of this opportunity to grow your list by giving your consumers an easy way to opt in while they’re already engaging with your brand.
This is also a great way to get started with mobile—especially if you already have an established email program!
HOW TO PUT IT IN ACTION:
Step 1: Connect your email opt-in SMS program to a specific list.
Step 2: Promote the campaign with messaging such as, “Text JOIN plus email@example.com to 12345 to subscribe to our weekly email newsletter.”
Step 4: Email your newly acquired subscribers!
Step 5: Want those subscribers to opt in to your text program? We’ll talk more about that in tomorrow's tip!
Just gain a new subscriber via mobile opt-in? Add Facebook and Twitter to your email to encourage subscribers to also become fans or followers of your brand.
For more guidance on building a world-class mobile program, check out our new whitepaper 4 Stages of a Smart Mobile Strategy.