Thursday, January 31, 2013
Account activity alerts allow organizations to send convenient updates to their customers’ mobile phones. Customers can then request specific message types like automatic payment, direct deposit confirmations, overdraft alerts, and more.
This type of alert has become a principle mode of communication for many financial organizations including banks, credit unions, and investment firms, but is also critical for retailers and other organizations that maintain loyalty memberships.
HOW TO PUT IT IN ACTION:
Account activity alerts are driven by subscriber data like account numbers, notification opt-ins, and individual preferences, and then integrated with the back-end payment or transaction systems that pull relevant, personalized content into your messages.
To execute this strategy:
Step 1: Promote opportunities for mobile alerts on your websites, registration forms, payment envelopes, etc.
Step 3: Deliver meaningful alerts that update your on-the-go customers: “Your account ending in XXXX- 9876 has been overdrawn by $39.10. Please transfer funds now to avoid penalty fees. Reply HELP for help, STOP to stop.”
According to the Mobile Marketing Association, mobile messaging is the most-used means of consumer communication ever created—surpassing email traffic by 5x and postal traffic by 300x in 2011!
For more guidance on building a world-class mobile program, check out our new whitepaper 4 Stages of a Smart Mobile Strategy.