March
13, 2013, was a historic day for Kickstarter, the website dedicated to social funding
for anything from software development to stage shows and
everything inbetween. Ex-hit television series "Veronica Mars" launched a campaign to raise $2 million
in financing to produce a motion picture of the cult favorite,
hitting its goal in under 10 hours and setting a record for the
quickest $1 million to be raised in the site's history.
Fans rejoice at the impending return of their favorite moonlighting private eye, but what does this mean for the film industry? And what does this say about...
Read More »
eMarketer
says, "Print media has...
I
recently read 
The
economic turmoil of the past four years has deeply affected the
marketing industry. Yet, of all the changes I’ve observed, perhaps
the most significant has been the evolution of marketing data as a
highly effective driver for bottom-line growth.
Marketers
have long relied on multiple channels to drive engagement, but
today marketing requires a new approach – one built on a single
view of the customer that values real-time interaction over static
channel-focused campaigns. The antiquated one-to-many monologue of
mass marketing has given way to the one-to-one digital dialogue of
engagement marketing that is fueled by customer data and enabled by
interactive marketing technology.
