Media Marketing Firm

My colleages and I have dispensed a lot of deliverability tips on this blog throughout the years. But wouldn't it be nice to have the most useful nuggets of delivery-related wisdom compiled for easy reference? Well, your wish is our command.

Over the next few posts, we will, ahem, "deliver" the top ten tips to get your email campaigns to subscribers' inboxes in today's email ecosystem Let's start it off with the first two tips ...

Tip #1 - Subscriber Engagement Is Critical to Email Success
In years past, permission was seen as the key to having mail accepted. But we know things are changing. As...

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Over the next several weeks, we will be sharing guest articles from experts in the realm of content marketing. This week, Josh Miles writes.

Josh Miles is principal and founder of Miles Design, a branding firm specializing in branding and website design for professional services and software firms. Josh is the author of the new Content Marketing Institute book Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm.

“It will look like you guys are on everywhere, even if you’re not.”

Our media buyer always had a way of helping our clients make the...

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This May and June, Pardot (an ExactTarget company) is traveling the nation to help B2B marketers network with each other, listen to thought-provoking presenters, and get inspired to be the best B2B marketers we can be.

Just over one week remains until the B2B Inspiration Tour kicks off in Atlanta, GA.

You won't want to miss this free half-day event, and registration is filling up.

Check out the B2B Inspiration Tour site for all the info on who's speaking and what you can expect to learn.

You'll get up to speed on new trends and best practices in the B2B marketing realm. Some of the areas we'll...

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As I write this, 93% of UK online consumers are email subscribers and 40% of these subscribers are opening, reading and responding to email on their mobile phones or tablets. If you think these statistics suggest UK consumers prefer email above all channels for receiving offers and information from brands, you are absolutely correct!

A new report from eMarketer confirms why more marketing budget is flowing to permission-based email and why email has become “The Linchpin” of integrated digital marketing strategies.

Among the key findings in the report are these:

• Econsultancy and Adestra’s Email...

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In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, blogger and social media specialist Andre Bourque shares his thoughts.

Beneath the Surface: Storytelling in 2013

For years, Seth Casteel photographed dogs leisurely floating in pools and playing in water fixtures. It wasn't until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an...

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A chasm is developing between retailers and cash conscious consumers, as Americans turn to smartphones for coupons and product information to find many leading retailers have yet to integrate mobile into their shopping experience.

The use of mobile is on the rise, according to independent research firm Forrester Research. Twice as many consumers compared to last year are researching products for purchase using their mobile device, according to a Feb. 2012 Forrester Research,  Inc. report entitled, “Mobile Marketing: Three Principles For Success.” The report also found more U.S. mobile phone...

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The time has officially come. Today is the day we launch the first ever Baer Facts video with Jay Baer. 

What is the Baer Facts?

The Baer Facts is a new video segment that will be released right here on the ExactTarget blog every Friday. Jay Baer and I will introduce a trending topic in the minds of every marketing. The topics range from social to email and cover every facet of a marketer's life. I ask the questions. Jay drops the knowledge. Short and to the point. 

Who is Jay Baer?

You might be living under a rock if you are in digital marketing and do not know Jay Baer. Jay Baer is a hype-free,...

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When Jesse Engle asked me if I would be interested in attending the final shuttle launch and the #NASATweetup on behalf of the ExactTarget Social Media Lab team, I jumped at the chance.

NASA programs have always been a personal and professional inspiration for me, as my early interest in science and engineering was stimulated and reinforced by the Apollo program. In my youth, I followed the space program with intense interest. I can remember obtaining permission to stay up late and watch the Apollo 11 astronauts walk on the moon for the first time, and being utterly disappointed in my own...Read More »

comScore’s latest research found that online retail spending was up 12% in Q1 compared to last year, and that this spending is nearly double of offline retailers. While much of the growth was due to an uptick in the number of buyers (7 percent), the research firm found that the number of transactions per buyer were also up (9 percent).More buyers, making more purchases can mean dollar signs for smart online retailers who are ready to take action. Applying the lifecycle approach to your interactive marketingwill give you the foundation for creating marketing campaigns that deliver the right...Read More »

According to a recent study conducted by eConsultancy, 71% of marketers cited maintaining high-quality data a major challenge.

If this sounds familiar, it's time to test drive the new CoTweet CRM Connector. Imagine converting conversations that occur in Facebook and Twitter into leads or cases within your CRM system. With a single click, you immediately gain access to a broad history of interactions across online and offline channels. This is powerful data that can be used to better target campaigns, increase product demand, improve client satisfaction, and quantify the true ROI of social...

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Charitable Marketing builds brands and bottom lines.  Research in neuroscience shows why, with a fascinating look into the mind of the consumer.

Researchers found that the same area of the brain is stimulated when we make charitable donations as when we receive a monetary reward.  Using MRI, subjects’ brains were scanned while they made decisions whether to donate to a charity (with or without a cost to themselves) or receive a monetary reward.

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Crazy about Social Media? Constantly finding yourself on Twitter, Facebook, and other social networks? Don't just wait to see what comes next from this emerging interactive channel—be part of the team that makes it happen! Join ExactTarget's Social Media Lab and work with the CoTweet team at the forefront of the social media revolution, defining the way brands all around the world build relationships with their customers via social networks.

CoTweet's proven business model and market-leading solutions allows us to maintain our early leadership position in the social media space, constantly...

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Whew! September flew by! But there's no slowing the CoTweet team down. We're excited to hit the road this month for our version of a "social media road trip". Pack your bags and come visit us at many of the industry's premier events this month.

Lucky for us, we don’t have to travel further then our own back yard for our first stop. We’ll be exhibiting at the DMA conference in San Francisco, October 9-14. Considered the "global ROI marketing event of the season" DMA is a perfect fit for our new Social Media Marketing Certification Course, which focuses on achieving your marketing goals by...

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“Hi, insert your company’s name here; My name is Caitlin and I’m an ‘Inner Circle Consumer’. An efficient and productive sales and marketing strategy for me would highlight the positive effects which your business will have on my personal and professional relationships. I check my email and Facebook accounts daily in order to stay organized professionally and connected socially.” 

 

 
 

Wait a minute! This can’t be real. Consumers don’t openly express their preferred interactive online marketing practices to the companies they are interested in…although it would be nice if they did. The truth...

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Last week ExactTarget was named 'Technology Company of the Year' at the TechPoint MIRA Awards for the fifth time in six years.  This top honor was given due to ExactTarget's continued growth and innovation of our software as a service technology, which powers interactive marketing campaigns across email, mobile messaging, social media and websites. The company's constant drive to succeed and to be the best player not only in the state but in the digital marketing space was once again recognized. 

The MIRA Awards identify the most innovative and successful firms in information technology, as...Read More »

The following post is from Brooke Francesi who runs email marketing at Aptera, an ExactTarget customer. Aptera is a custom software development and web design firm.

With a new year, a new decade, and a lucky seven anniversary on the horizon, Aptera is looking forward to 2010, especially what is holds in store for our e-mail marketing program. Unlike other marketing avenues, it’s a relatively painless process to analyze the overall success of your e-mail campaigns and adjust where needed. That’s exactly what we’ve done to create our resolutions for 2010.

More effective segmentation:
While our...Read More »

Santa looked at his list, checked it twice and probably thinks that I had been naughty not nice lately...especially as it relates to blog entries.  Like everyone else during the holidays, time slips away from me like grains of sand through my fingers.  I can't seem to get a firm hold on anything let alone get everything done in the time allotted.  This should be the time of year when we can slow down and reflect upon our lives.  Refresh, regroup and reconnect.
 
This should also be the time when you can look at your email and 1-to-1 marketing programs  - reflect, refresh and regroup - a time to...

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Two recent studies provide compelling evidence that marketers are turning to digital marketing – and specifically email marketing – to improve marketing effectiveness.

According to the “2009 ANA/MMA Marketing Accountability Survey” from the Association of National Advertisers and Marketing Management Analytics, “The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38%...Read More »

I am a firm believer in using “The Triangle Offense” strategy to acquire new email subscribers.

This strategy uses three key components

• Search Engine Optimization (SEO) to “attract” potential email subscribers to your website,
• A specially designed Landing Page to “engage” the visitor and explain the value of becoming an email subscriber,
• A Welcome Email to “confirm” the subscription with a link to the Preference Center where the subscriber can set up his/her profile and define their information needs

Why SEO?
SEO – and specifically organic search – is one of the most cost effective tactics marketers...

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In Part 1 of my interview with Jason Baer of Convince&Convert, we talked about the importance of agencies developing digital marketing capabilities.  In Part 2 we talk about what agencies can do to develop this expertise.

Joel: With the explosion if digital mediums in the last three years, is it realistic to expect agencies to know everything they need to know to master digital marketing?

Jason: In some cases, agencies (especially the big ones) are offering amazing digital solutions that are on par with anyone in the world. In other instances, agencies have deep knowledge in a particular corner...Read More »