It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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Are you
managing both your email and social media marketing channels? If
not, you should be. In fact, Facebook and Email are a lot more
alike than they are different — and when paired together, great
things happen:
Consider this:
- 58% of Adults in the U.S. check email first thing in the
morning. We learned that from the SFF series.
- People on your Facebook page are already your former, current
or future customers
- Facebook and Email share similar metrics. Example: Email
Subscribers = Facebook Likes, Email Clicks = Facebook Engaged
users
- Facebook and Email share similar content and...
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What
could be a better start to the New Year than to kick off with
ExactTarget’s first breakfast seminar of 2012. Bringing together
clients and prospects, Phil Cook and Andrew Chothia provided an
interesting and engaging presentation revealing insights from
ExactTarget’s first-ever study of consumers in the UK – The Digital
Kingdom – the 11th report of our
Subscribers, Fans and Followers research series.
The report specifically looked at:
• When and how UK consumers use Email, Facebook and Twitter (i.e.
what motivates them to subscribe to receive permission-based
emails, “Like” a brand on...
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Each Thursday at 11am EDT,
marketers from around the world join the ExactTarget
Nexus partner ecosystem on
Twitter for a conversation about trends and campaign ideas across
the interactive marketing industry. We call the virtual
coffee chat the
Nexus Café.
Our guest for a recent chat was
Adam Evans, documentation writer
at ExactTarget. Adam is a regular contributor to the
ExactTarget
blog sharing insights and tips on how to leverage product
features. During our recent chat, we decided to take a tour of some
of his recent popular posts. We're always interested to hear how
our user community is...
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According to Bazaarvoice research, word of
mouth marketing is the number one influencer of purchase decisions.
However, there’s no doubt social media impacts not only the way we
listen to others’ opinions but the way we share experiences of our
own via digital marketing.
Connections UK fueled the
conversation around incorporating email plus social sharing and how
tying the two together creates a winning combination for customer
engagement. Max Sydenham, Digital Content Manager at Buyagift explained
how the most social email campaign from his organisation does not
include a Facebook Like button...
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In
the spirit of a truly social time of year, our upcoming
ExactTarget @SMAZ event is
sure to get your social marketing ideas stirring. On Friday,
November 18 at MadCap Theatres in Tempe, we will answer your social
media questions and explore the best practices for how companies
are integrating Facebook and Twitter into their overall marketing
mix.
Presenters include Fortune 200 executives, social media authors,
consultants, entrepreneurs, and SEM architects with years of
experience who are willing to share the benefits of social media
channels and the rewards of implementing internal...
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If you’re a marketer, you understand search—and you probably
understand social media. But do you know how to integrate the two
channels into one mega-powerful campaign? That’s the question Dawn
DeVirgillio, ExactTarget’s Product Marketing Manager of Social
Media, will address at the
Direct Marketing Association of Detroit
luncheon this week.
If you’re a marketer in the Detroit area, don’t miss this
ExactTarget-sponsored event! You’ll learn:
- The smartest way to manage social media and search
campaigns
- How social and search relate to direct marketing
- Which ROI aspects to analyze in your social and...
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Retailers interact
with customers in ways unlike any other industry. Whether through
email coupons or face-to-face interactions at the register, you
have more customer data sources to consider than most other
marketers. But online and offline marketing still remain
disconnected, leaving additional opportunities for increased
transactions untapped. At the same time, consumers can become
frustrated or feel undervalued when their interactions with a brand
aren’t appreciated or cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
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Each Thursday at 11am EDT,
marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
Last week, the #NexusCafe chat focused on breaking down the silo
for social media. We hosted
Dawn Devirgilio, Social
product marketing manager at ExactTarget. Participants discussed
how interactive teams can best collaborate and ensure that social
media could be leveraged in cross-channel campaigns. A summary of
the conversation is below:
@ET...
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You've got your subscriber list and communication strategy, but
before you start creating your emails consider these tips for
designing a more effective campaign:
-
Create
Brand Synergy. Utilize your current brand
elements to create a cohesive online brand experience.
-
Watch your Image and Text ratio. Images may
look aesthetically pleasing, but too many divert attention from
your message and may cause your email to be too large for and
blocked from some email clients. Images should balance and
complement your text content.
-
Use Tables. For consistent display and better
control of your email layout,...
Read More »
Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Our most recent chat centered around corporate blogging. With
so many areas to touch upon (content, frequency, readers, RSS,
mobile optimization), the discussion was very informative for any
marketer looking to expand the relevancy and popularity of their
blog. Below is a summary of the discussion:
@ETNexus:
Which corporate blogs do you follow and why?...
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Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
A recent #NexusCafe chat discussed social listening and online
reputation management with
Casey Knox, pictured in
this fun photo with her team. Casey is a social media consultant
and PR manager at
Area203Digital,
a full-service interactive marketing agency focused on strategy,
analytics, design, and creative.
Casey joined us previously on the #NexusCafe chat...
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Each
week, marketers from around the world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
best practices in the interactive marketing industry. We call
the virtual coffee chat the Nexus Café.
In a recent chat, we featured guest
Andrew Kordek, cofounder
of
Trendline
Interactive and the former strategist of email marketing at
Groupon. Trendline is a marketing consultancy focused on email
marketing, messaging strategy, and marketing consulting. We took a
fun approach with the chat that week and talked about ways to
destroy your email marketing...
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Happy Holidays from everyone
on the ExactTarget Design Solutions team! To end the year with a
bang, we’re highlighting our ten (okay, a few more than ten) most
useful interactive marketing tips from 2010.
-
The 6 Stages of Subscriber Experience
Performance-driven design is the foundation on which emails are
created.
-
Email + Video
Take 1 and Take 2
These posts discuss support, delivery methods, benefits and the
concerns of using video in email.
-
The Design Center on 3sixty
The Design Center is an all-inclusive design resource to view and
download our latest design whitepapers, template source...
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With a new year just around the
corner, we’ve compiled five resolutions in order to help you
maintain a successful interactive marketing program. While diets
and exercise programs might taper off just months after the start
of the new year, these initiatives are
5 Resolutions Marketers Should Make—and Keep—in
2011.
Here is a high level overview of the 5 Marketing
Resolutions:
-
Make Data the Foundation of Your Marketing –
The concept of collecting data isn’t new. Using it is. With 600
Tweets, 34,000 Google searches, and 700 Facebook posts per second,
marketers are no longer in control of their...
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We know that everyone has
loved our
Subscirbers, Fans, and Followers Research. But,
because marketers are short on time, we’ve reduced more than 100
pages of social media research from the first seven SUBSCRIBERS,
FANS, & FOLLOWERS reports into this digestible summary, which
includes only the key social marketing tips and takeaways.
The
SUBSCRIBERS, FANS, & FOLLOWERS 2010 Executive
Summary includes Graphical statistics, visually-appealing
charts, and limited copy making the key findings easy to
understand—especially for individuals who are short on time.
Here is a peek at what is inside:
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Research shows that consumers are more inclined to open an email
from a friend than from a company. Don’t believe me? Take it from
Papa John’s who added 45,000 fans on Facebook just three days
after adding Social Forward to their NCAA-themed email
campaign. Sounds like Papa John’s subscribers weren’t just
hungry for pizza, but for a great deal to pass along to friends
too…
With ExactTarget Social Forward, your subscribers can take control
of the content you send them by passing it along to their friends
on Facebook, Twitter, and more than 20 other social sites—all with
less effort on your...
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Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
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