Marketing in the financial industry is not about cool
commercials, bold advertising or slick emails. Rather the
most powerful marketing from banks, investment firms and insurance
providers give customers a reason to remain engaged. Let’s
face it, the financial industry is part of the fabric of our
lives. We work, we get paid, money gets deposited, money is
withdrawn, and we then start the cycle all over again.
Those financial firms that make that vicious cycle easier and more
efficient are the ones that drive positive word of mouth marketing
and create an immersive brand presence that...Read More »
Mitch The Media Guy
Marketing in the financial industry is not about cool
commercials, bold advertising or slick emails. Rather the
most powerful marketing from banks, investment firms and insurance
providers give customers a reason to remain engaged. Let’s
face it, the financial industry is part of the fabric of our
lives. We work, we get paid, money gets deposited, money is
withdrawn, and we then start the cycle all over again.
Those financial firms that make that vicious cycle easier and more
efficient are the ones that drive positive word of mouth marketing
and create an immersive brand presence that...Read More »
A record number of email marketers plan to bridge the gap between
online social networks and their email marketing campaigns in 2009,
according to new research from Ball
State University, the Email Marketer’s Club and
ExactTarget.
The study, featured in a new ExactTarget whitepaper entitled Expanding the Reach of Email Through Social Networks, surveyed 351 email marketers in March and found that while only 13 percent leveraged the power of online networks last year to grow their email subscriber list, more than 46 percent plan to use social media and email in tandem in 2009.
The whitepaper and...Read More »
The study, featured in a new ExactTarget whitepaper entitled Expanding the Reach of Email Through Social Networks, surveyed 351 email marketers in March and found that while only 13 percent leveraged the power of online networks last year to grow their email subscriber list, more than 46 percent plan to use social media and email in tandem in 2009.
The whitepaper and...Read More »
Marketers
looking to bridge the gap between social media and email marketing
now have a proven product that not only provides tracking but is
flexible enough to support multiple strategies to take their
messages viral. Unveiled today before a crowd of journalists and analysts at a press conference at ad:tech San Francisco, ExactTarget’s Social Forward gives email marketers multiple ways to leverage sharing and provides the industry’s most complete solution to enable and track sharing with two new distinct offerings - Direct to Social and through a partnership with social media syndication...Read More »
