I'm at the Mobile Marketing Association (MMA) annual forum in New York and couldn't be more excited to share that our new mobile software ExactTarget MobileConnect is here. Talking to mobile industry veterans, top brands and agencies about our newproduct is simply amazing.
ExactTarget MobileConnect is a mobile messaging solution that helps marketers to create, target, send and track SMS campaigns. What really sets MobileConnect apart from other mobile marketing solutions out there is that it seamlessly integrates with our cross-channel messaging platform, the Interactive Marketing Hub, to...
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Mobile
advertising is increasingly important, as cell phone adoption
rates, especially smartphone adoption rates, soar. With a range of
mobile advertising options, including SMS, WAP, mobile app display
ads, search ads, rich media, video and push notifications, it is
essential that advertisers keep up-to-date on their options in the
mobile space.
