The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus.
Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate. The
person with the best tweets wins a Starbucks gift card!
With Facebooks recent purchase of Instagram we're excited to
discuss the hot topic of mobile images and social sharing. Join the
Nexus team...
Read More »
As an email marketer, the primary promotional messaging you do
for your business is a no-brainer. Sale coming up? Send the email.
Event to RSVP for? Send the email! It’s a marching order of sorts,
one that keeps you busy week in and week out, planning for what
email is next and which subject line to use and which buttons will
drive the most clicks and...
In the mix of it all, are you missing the clear opportunities to
build out your programming to make the most of your audience and
their engagement? Use the check list below to earn a gold star on
your message strategy, or identify the programs...
Read More »
There’s been a new trend cropping up lately in inboxes – maybe
you’ve seen it? It’s full of love. Sometimes it points you in the
right direction. Other times, it’s simply breaking up the
information overload.
What’s the trend? It’s icons in subject lines, and marketers in
every vertical are finding ways to use this eye-catching new tool
to snag more opens on their emails.
It’s actually not that new. Since a fourteen year old
first learned to text her friends, they’ve been putting the <
together with a number 3 to create a heart. (It looks like this:
<3 See it?)
What IS new is that all kinds of...
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Mobility and the Social
Enterprise
We’re excited to join Salesforce.com and American Data Company
for a special networking and educational event at
3:00 p.m.
on Thursday, April 19th at the Luxe Hotel in Los Angeles.
If you’re interested in attending there is still time to
register.
Salesforce and American Data Company will discuss Success in the
Social Enterprise, and explore how mobile devices are accelerating
and amplifying the social message. We’ll share insights from our
2012 Channel Preference Survey highlighting what motivates
consumers to use specific communication channels,...
Read More »
What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
Read More »
Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
Read More »
Last Wednesday
in a packed house at the FMC, we learned new and exciting changes
introduced to the way that brands can interact with Facebook
users. Facebook COO Sheryl Sandberg and VP of Product Chris
Cox were among some of the other top Facebook executives sharing
all of the new tools becoming available -- from sponsored stories
in mobile newsfeeds to display advertising upon logging out of the
social network.
What struck me as most interesting was the anticipated makeover
of Facebook Fan Pages -- where they now sport a style similar to
the recently revamped personal profile Timeline Pages....
Read More »
Recent
legislation passed in
Brazil could result in employers being required
to pay overtime to employees checking email or taking phone calls
after work hours. This law seems to follow some global employers'
efforts to limit the time spent on email while not at work--going
to such extremes as shutting off email servers during non-work
hours. You can read more of the original Mobiledia article that
reported this data
here.
Since much of the non-work email checking takes place on
smartphones, this news feels like a potentail speedbump in the
global acceleration path of mobile email--with many...
Read More »
The
ExactTarget Nexus
team invites you to participate in our
#NexusCafe Twitter
chat
tomorrow and every Thursday from 11am-12pm ET, where we
discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate.
This week's
#NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss
Mobile Marketing: Subscribers, Fans, and Followers Acquisition.
Jordan is the VP of Business Development at Pontiflex, an...
Read More »
Marketing For Good this Holiday Season
This
time of year consumers are getting marketed to at warp
speed. The brands that do it right are sending relevant,
timely email, Facebook posts, and tweets to their targeted
audiences. This is also an opportune time to connect your
marketing efforts with a cause so you not only increase your bottom
line but help others along the way. Who doesn’t feel better
about a purchase when they know they are supporting a charitable
cause?
A great example of ‘Marketing for Good’ is Plum
District, a daily deal site targeted at moms and
families that features deals...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
Our guest for the #NexusCafe Twitter chat was
Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...
Read More »
Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We are in the midst of a transformational shift in the Revenue
Performance Management market whereby:
- The buying process has changed; customers now touch dozens of
online and offline information sources before they ever talk to a
sales representative or buy...
Read More »
For those who follow me on Twitter (
@jkrohrs), you may have noticed
that I’ve fallen rather silent the past month or so. That’s
because I’ve been in the pre-Connections 2011 vortex, working with
our amazing team to finalize our main stage speaker line-up, nail
down our Day 2 breakouts (60 sessions!), and put the finishing
touches on some of the videos that you’ll see if you’re in
attendance September 13th-15th.
If you haven’t
registered for Connections
yet, here are a few of the personal highlights that I’m looking
forward to this year:
1. KEYNOTES FROM SCOTT DORSEY & SCOTT MCCORKLE...
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Marketers
have long relied on multiple channels to drive engagement, but
today marketing requires a new approach – one built on a single
view of the customer that values real-time interaction over static
channel-focused campaigns. The antiquated one-to-many monologue of
mass marketing has given way to the one-to-one digital dialogue of
engagement marketing that is fueled by customer data and enabled by
interactive marketing technology.
In "The Age of the Individual," the most successful marketers are
using a carefully integrated mix of Email, Mobile, Social media to
attract, engage and retain...
Read More »
Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and best practices in the interactive
marketing industry. We call the virtual coffee chat the
Nexus
Café.
Our most recent chat centered around corporate blogging. With
so many areas to touch upon (content, frequency, readers, RSS,
mobile optimization), the discussion was very informative for any
marketer looking to expand the relevancy and popularity of their
blog. Below is a summary of the discussion:
@ETNexus:
Which corporate blogs do you follow and why?...
Read More »
Each
week, marketers from around the world join the ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
best practices in the interactive marketing industry. We call
the virtual coffee chat the Nexus Café.
Our recent chat focused on summer interactive
marketing campaigns and how to reengage subscribers as they spend
more time outside and less time in front of their televisions or
computers. With consumers busy with summer vacations, sports,
concerts, and festivals, many brands are choosing to take
their message to the streets, attempting to shift their messages...
Read More »
Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Last week's chat focused on the recent announcement by
Microsoft that they will buy Skype for $8.5B. Microsoft
announced that Skype would become integrated with several offerings
such as Windows Phone, Outlook, Lync, XBox Live, Messenger, and
Hotmail. As a communications platform, Skype serves both mobile
devices and PCs with voice and video functionality....
Read More »
Do you
think the only testing that should be involved with smartphones is
to determine whether your Angry Bird is following the right
trajectory to knock out the most pigs in one launch?
Not so, email marketing friends. At any given moment, your
subscribers are accessing email on their mobile device of choice.
And while
Google and Apple are fighting for the hearts and minds of
consumers and developers, the latest ComScore report shows there
are a wide variety of phones on the market (although Google’s
Android platform is now leading U.S. market share at 34.7
percent).
It’s up to you to make...
Read More »
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