Mobile Marketing Industry

When it comes to the marketing industry, it’s important to stay ahead of the curve. Not long ago, digital marketing was only a whisper within corporate marketing teams – now it’s here, it’s as competitive as ever and it’s completely changing the way we do business. Here are my predictions for what’s to come over the next year.

Smart, personalised content
It’s time to stop being oh-so-frightened of data capture and start taking advantage of the fact that personalised content makes browsing the web an absolute pleasure! Take Linkedin, for example – simply log in and you’re presented with the...

Hello fellow marketers,

I’m so excited to invite you to Connections 2013—the premier digital marketing event of the year. Registration is now open, so check out all the details and reserve your spot at exacttarget.com/connections2013.

In case you haven’t heard the buzz, here are the top five reasons you should attend Connections 2013:

1. The Theme: Lead From Within
   Whether at home, at work, or throughout the community, we all play a role in leading others. And no matter who or how you lead, the power to influence change starts from within. During Connections 2013, we’ll explore ways to discover your...

Pardot, an ExactTarget company, is excited to announce the premiere B2B Inspiration Tour!

Are you near Atlanta, Boston, San Francisco, or Seattle? This May and June, Pardot will be traveling to those cities for a free half-day event that inspires B2B Marketers.

What's your marketing missing? Join Pardot as we make connections, network, and begin a journey to create a unique B2B community to be inspired by others.

Thought leaders and industry analysts will be offering presentations and discussion on new B2B marketing information and current trends. Network with like-minded marketers right in...

Email list growth is a concern for many organizations--so you're definitely not alone if it's one of your concerns! In order to succeed in your email marketing efforts, you want your subscriber base to grow, not stay static. Fortunately there are numerous ways to build your email list.   

Depending on your industry, a web form may be the most effective way to capture more subscribers. Other options include social media tactics, mobile strategies, or even an offline approach. The possibilities are limitless.

Since this is such a popular topic and concern for marketers, there is plenty of informati...

It’s amazing to think that just a little over two decades ago, consumers had only two options to communicate across long distances: telephone and mail. In today’s mobile, post-PC world, consumers have countless ways to communicate with each other.

They have similar options when it comes to communicating with brands. The question is, how do consumers determine the proper channel for their communication needs? The decision appears to boil down to six factors:

CONTENT: Is this a marketing message?
As we document throughout the Channel Preference Survey, consumers are much more selective about the...

ExactTarget has a passion for bringing marketers and consumers closer. And we’ve gathered the industry’s top thought leaders and interactive gurus for the second annual ExactTarget CONNECT Global Tour.

Marketers from across Canada will have the opportunity to meet, inspire, educate, and empower the future generation of digital marketing on June 12, 2013, at the Metro Toronto Convention Centre. This full-day gathering will include break-out sessions complete with leading-edge research, networking opportunities, and advice for guiding engaged digital marketing campaigns.

Leading the keynote...

When Seth Godin introduced the concept of permission marketing in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at a new crossroads; one where customers request marketing messages.

Never forget that digital messages rendered on mobile devices are personal and intrusive. On the Advertising Aggravation Continuum (shown below), they are most comparable to telemarketing. We all know what happened to that traditional marketing channel and the impact on brands that abused it.

In the middle of the continuum, people...

There’s a big difference between a first-class flight and a pedi-cab ride. Similarly, there are many differences between an ROI-optimized digital marketing strategy and a half-baked, unprofitable one. As a travel and hospitality brand, you’re tasked with creating a seamless booking process for your customers—or else you might miss that narrow window of time when they’re most likely to convert.

Our own Jeff Rohrs recently shared some tips for reaching the digital traveler in a blog post for Ataway Exchange, where he’ll be speaking next month. Here are five of the top tips from Jeff’s post and...

There’s no doubt that today’s consumers are mobile. They’re constantly on-the-go, sending and receiving communications of all types, and they’ve come to expect that information be (literally) in-hand at all times. Consumers in the UK and around the globe are no longer sitting at their computers searching for information—instead, they expect information to be available all around them. At the same time, they expect that information to be relevant to their lives.

The hyper-connected consumer expects brands of all sizes and industries to start meeting them where they are. It also provides new...

As I write this, 93% of UK online consumers are email subscribers and 40% of these subscribers are opening, reading and responding to email on their mobile phones or tablets. If you think these statistics suggest UK consumers prefer email above all channels for receiving offers and information from brands, you are absolutely correct!

A new report from eMarketer confirms why more marketing budget is flowing to permission-based email and why email has become “The Linchpin” of integrated digital marketing strategies.

Among the key findings in the report are these:

• Econsultancy and Adestra’s Email...

As a marketer, it's your job to keep up with new technologies that can help drive your business forward. With social media, it can be a challenge to keep up with the changing landscape that includes Facebook, Twitter, Linkedin, Pinterest, Tumblr, Reddit, Flickr, and more every day!

And what's worse, most social media teams are still very small. Even some of the largest brands in the world have surprisingly small and very busy teams. From our experience, the most successful brands focus on one or two networks that best suit their audience. Let's look at the 2012 Edison Survey Data and summary...

I’m not a big fan of country music.

I don’t mean to alienate anyone due to personal preferences, and I’m sure we can find common interests even if country is the only genre on your iPod, but country tunes are just not my favorite tunes to hear.

That being said, one of my closest friends loves country music. We were recently at a restaurant that was playing a country song called “Where I Come From.” I was poking fun at the whole situation because I’d recently heard a completely different country song also called “Where I Come From.”

Lo and behold, there are two country songs with the exact...

Twitter's 6-second video-sharing application, Vine, has spent the first two months of its existence searching for a personal identity. How will this app be received by the general public? What are video clips capable of doing in 6-seconds? And how will brands find a way to use it as a promotional tool? The film industry may have found a great answer to all of these questions in the form of short teaser trailers, now being known as "tweasers." 

Monday March 25 saw the release of a 6-second teaser trailer for the upcoming X-Men film "The Wolverine." The big hype was due to the fact that this was...

In the digital industry, it’s easy to talk about the fall of traditional advertising. While these sources certainly aren’t disappearing forever as many like to suggest, they are most certainly evolving. The Associated Press has long been linked with the print industry. The nonprofit news agency that has worked to fill newspapers is now adapting to the new digital world. In an ironic twist, this longtime print powerhouse is now asking: Are You Adapting?

This video points to the 2012 London Olympics as the tipping point in the sporting world’s digital evolution. We may not have noticed it while...

SXSW’s inaugural day devoted to all things mobile, Mobile Saturday, will take place on March 9 at Wanderlust in Austin, TX. Our partner, Urban Airship, is spearheading this event that will bring together many brands and thought leaders from across the mobile industry. The impressive lineup includes:

ABC News                                     Redbox

Atimi                                             Stabucks

BET                                              Walgreens

Beyond the Rack                           Wal-Mart

Bottle Rocket                                 World Wrestling Entertainment

Brandin...

Summer is just around the corner, and for the music industry that means one thing: summer concert tours. And more than that, music festivals throughout the United States are gearing up for their 2013 edition.

Two weeks ago, the Bonnaroo Music and Arts Festival, hosted in Manchester, TN, announced its lineup for the June 13-16 festival. But unlike typical concert lineups announced online, Bonnaroo chose to turn this announcement into more of a virtual event.

On February 19, as a part of a 3-hour event hosted on the YouTube channel Bonnaroo365, the 2013 festival lineup was announced. In addition,...

As the new senior marketing manager for ExactTarget’s mobile and social products, I tend to be doing a lot of things for the first time lately – like attending the South by Southwest Interactive Festival in Austin.

I don’t need to tell anyone reading this what an impressive gathering SXSW is, or how excited I am about going. The opportunity to meet other people in the industry and exchange ideas and best practices among them is very exciting. And the multitude of things to see and do is mindboggling for a rookie attendee! I have been studying maps, reviewing sessions, and trying to decide which...

The 85th Academy Awards were held this past Sunday, February 24, at the Dolby Theatre in Hollywood. While stars from the films of the past year waltzed down the red carpet, a reported 40.3 million viewers around the world (Nielsen Ratings) tuned in to see what became the most-watched entertainment telecast in the last 3 years.

Total viewership nearly doubled the Golden Globes and quadrupled the Grammys. But in a world of increasing social connectivity, something was happening in the homes of many that may be more important than which actor was snubbed and which walked away with an award.

The Osca...

ExactTarget’s February 2013 release went live over the weekend, and several exciting enhancements and additions joined the cast.

The Welcome Series Playbook is now available via the Interactive Marketing Hub

Welcome series campaigns are critical players in the interactive marketing industry. They greet customers, and are often the first impression for a company’s email marketing. Subscribers tend to be most engaged at the point of opt-in, and the recently released Welcome Series Playbook makes it easy for marketers to act on this in a few simple steps. Take a few minutes and read about the Welcom...