Mobile Marketing Trends

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call this virtual coffee chat the ExactTarget Café. 

During this week's chat, we were happy to have to have Simms Jenkins (@SimmsJenkins) founder & CEO of BrightWave Marketing (@BrightWave) join us. Tied to the launch of his second book, The New Inbox, the focus of this week's chat was around the future of email, how to truly integrate social and mobile, and what trends and disruptions are...

The ExactTarget team invites you to participate in our #ETCafe Twitter chat this Thursday (and every Thursday) from 11am - 12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. This virtual coffee chat is hosted directly on Twitter by @ExactTarget using the hashtag #ETCafe.

This week, we're excited to have Simms Jenkins (@SimmsJenkins) founder & CEO of BrightWave Marketing (@BrightWave). Tied to the launch of his second book, The New Inbox, this week's chat will discuss the future of email, how to truly integrate social and mobile, and what trends and...

This May and June, Pardot (an ExactTarget company) is traveling the nation to help B2B marketers network with each other, listen to thought-provoking presenters, and get inspired to be the best B2B marketers we can be.

Just over one week remains until the B2B Inspiration Tour kicks off in Atlanta, GA.

You won't want to miss this free half-day event, and registration is filling up.

Check out the B2B Inspiration Tour site for all the info on who's speaking and what you can expect to learn.

You'll get up to speed on new trends and best practices in the B2B marketing realm. Some of the areas we'll...

Join us in San Francisco on May 9^th and Seattle on May 10^th for the launch of the Digital Mornings Breakfast Seminar Series. In this monthly six-part series we’ll gather together to discuss some of the latest research, updates and trends in cross-channel marketing over coffee and breakfast.

In the first session we’ll dig into an overview of the Cross-Channel Marketing Challenge, taking a look at how effective cross-channel campaigns can support the customer lifecycle: acquire, on-board, engage and retain. We will share best practices and case studies on cross-channel programs that incorporate...

Pardot, an ExactTarget company, is excited to announce the premiere B2B Inspiration Tour!

Are you near Atlanta, Boston, San Francisco, or Seattle? This May and June, Pardot will be traveling to those cities for a free half-day event that inspires B2B Marketers.

What's your marketing missing? Join Pardot as we make connections, network, and begin a journey to create a unique B2B community to be inspired by others.

Thought leaders and industry analysts will be offering presentations and discussion on new B2B marketing information and current trends. Network with like-minded marketers right in...

“Email is dead – Sign up for our email to hear more…”

Google the phrase "email is dead" and you’ll find countless news articles, blogs and opinion pieces claiming the death of our beloved email is nigh--and that by 2018, email's trendier younger cousin social media will ensure that email becomes as popular a communication device as the carrier pigeon.

ExactTarget caught up with Dominic Edmunds--founder and president of SaleCycle, the basket abandonment email specialists--to get his thoughts on the death of email.

ExactTarget: So, Dominic, let’s get straight to the point. When will you be closing...

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget. 

Viral Marketing: A marketing phenomenon that facilitates and encourages people to pass along a marketing message. Similar to the way a virus infiltrates its host to spread, this marketing tactic has been used for years through a variety of different mediums.

But more recently, the internet has allowed for viral marketing to be a much more low-cost/high-effect strategy. Videos like Gangam Style and The Harlem Shake have multiplied through YouTube like wildfire, having great impact on sales for these musicians in turn. But these stories came at audiences so hard and so fast, can they actually...

Traditional media just isn't cutting it anymore, folks. Digital is the way. Then why aren't more brands embracing new technologies like they should?

According to a poll of US marketing professionals conducted by the American Marketing Association (AMA), brands plan to shift dollars from traditional media to mobile and social in 2013 and beyond. Why? Traditional media is fragmented and audiences are dwindling. According to the report, traditional mass media once offered marketers the benefit of reach, but now it's too fragmented and the metrics aren't great. 

eMarketer says, "Print media has...

We all know how hard it is to keep up with breaking news in the world of cross-channel marketing. Luckily, the Content Marketing team at ExactTarget is here to help!

We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Face-Lift at Facebook, to Keep Its Users Engaged (New York Times)

Google Plus Announces Redesign One Day Before Facebook’s Announcement (AllFacebook)

Facebook Admits Teens are Tiring of the Social Network; Turning to “Cooler” Apps (UK Daily Mail)

16 Ways...

As we continue to see shifts in the way consumers access online content, Facebook is optimizing viewers' mobile experience with its latest UI update. Facebook made an announcement on Thursday regarding one pivotal feature, the News Feed. Mark Zuckerberg said that Facebook would be making a “substantial redesign” of the News Feed, starting with a new look and feel.

The News Feed provides users with the most relevant content based on algorithms. This change will not alter any of those algorithms. Instead, the redesign will focus on more visuals and bigger links to articles—making it easier to see...

Recently comScore released their 2013 US Digital Future in Focus report, and the results are clear. If you aren’t embracing social and mobile, you’re missing out on some big opportunities.

Like most marketers, you are probably in the trenches, implementing campaigns to drive leads, opportunities, conversions, and purchases. While it’s easy to fall back on tried-and-true methods, don’t overlook trends that could forever alter the way you do business with your customers. The time is now!

Here are some suggestions to help you get started:

1. Experiment with Facebook advertising: Social networks,...

The 85th Academy Awards were held this past Sunday, February 24, at the Dolby Theatre in Hollywood. While stars from the films of the past year waltzed down the red carpet, a reported 40.3 million viewers around the world (Nielsen Ratings) tuned in to see what became the most-watched entertainment telecast in the last 3 years.

Total viewership nearly doubled the Golden Globes and quadrupled the Grammys. But in a world of increasing social connectivity, something was happening in the homes of many that may be more important than which actor was snubbed and which walked away with an award.

The Osca...

These days, nearly everyone I know owns a smartphone. People (and myself included) are switched on 24/7. We can access email, social media, and other online content anytime, anywhere.

Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to The State of Digital Marketing in Australia, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that? And for a channel that wasn’t even on marketers’ radar five years ago. Anyway, here are the three themes from the...

The Burger King Hack (and Jeep, too!)… the “Harlem Shake” viral craze… the end of Hotmail… and mobile, mobile, and more mobile! It’s practically impossible to keep up with the news in the world of cross-channel marketing.

Luckily, the Content Marketing team here at ExactTarget is here to help! We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Jeep, BK Hacks Shine Light on Twitters’ Treatment of Marketers (Ad Age)

STUDY: How Are Top Brands Using Instagram? (AllFaceboo...

Mobile World Congress convenes just one week from today in Barcelona, Spain (February 25-28). We are excited to make the trip to the world’s premier mobile industry event and round out what seems like a mobile world tour, after already hitting CES, Mobile Insider Summit, and MMA this year.

The theme of Mobile World Congress 2013 is “Explore the New Mobile Horizon” and will center on trends like contactless payments, augmented reality, embedded devices, and connected cities. There will be over 1,500 product and technology exhibitors and an App Planet dedicated to the mobile app...

“Nemo” the blizzard… the end of Hotmail… the Grammys… opinions on Twitter Vine… and meteors! It’s practically impossible to keep up with the email, mobile, and social media news as it happens.

Luckily, the Content Marketing team here at ExactTarget is here to help! We’re always on the lookout for fresh, interesting content, to help you stay up-to-date with the latest news and trends.

Here are a few of the top stories that caught our eye this week:

Starbucks Pushes “Snow Day” on Facebook, Twitter (AdWeek)

7 Social Media Lessons from the Grammys (cNet)

Content Marketing with Instagram: 5 Takeaways from...