Mobile Marketing Trends

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

With Facebooks recent purchase of Instagram we're excited to discuss the hot topic of mobile images and social sharing. Join the Nexus team...

There’s been a new trend cropping up lately in inboxes – maybe you’ve seen it? It’s full of love. Sometimes it points you in the right direction. Other times, it’s simply breaking up the information overload.

What’s the trend? It’s icons in subject lines, and marketers in every vertical are finding ways to use this eye-catching new tool to snag more opens on their emails.

It’s actually not that new. Since a fourteen year old first learned to text her friends, they’ve been putting the < together with a number 3 to create a heart. (It looks like this: <3 See it?)

What IS new is that all kinds of...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

During a recent #NexusCafe chat, we focused on email marketing tips that are often overlooked or missed. Our guest for the chat was Jody Freshwater, account director at MarketNet. Jody has spent many years working with ExactTarget for her client's interactive marketing campaigns. She has also volunteered help lead our 3sixty Live Dallas...

What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

Each Thursday at 11am EDT, marketers from around the world join theExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Elizabeth Music Industry Marketing Manager, Retail here at ExactTarget.  Elizabeth has over 7 years of experience in the retail industry with a passion for helping retailers improve their digital marketing programs. We discussed how to meet the demands of a hyper-connected consumer. Here's a summary...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

For our upcoming #NexusCafe chat this week, our featured guest will be me, Elizabeth Music, Industry Marketing Manager, Retail here at ExactTarget. We...

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Jeremy Mayes, account executive at PPC Associates. Jeremy has over 15 years of direct marketing experience with a passion for search engine marketing. We discussed fundamentals and insights for maximizing your pay-per-click campaigns. Here's a summary of our discussion:

@ETNexus Q1: What are some...

This week's #NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss Mobile Marketing: Subscribers, Fans, and Followers Acquisition. Jordan is the VP of Business Development at Pontiflex, an...

Connections 2011 was all about the “Power of One,” and Geoff Ramsey of eMarketer and co-author of Digital Impact: The Two Secrets of Online Marketing Success lit up his keynote session with a witty and insightful presentation full of real world examples and great cross-channel marketing strategies.

Here are four key strategies for digital marketers that Geoff recommends.

1.    Personalize your media

Studies show the No. 1 priority of marketing executives for this year has been to improve segmentation and targeting efforts. Email is among the best medium for personalizing messages, generating the...