It’s amazing to think that just a little over two decades ago, consumers had only two options to communicate across long distances: telephone and mail. In today’s mobile, post-PC world, consumers have countless ways to communicate with each other.
They have similar options when it comes to communicating with brands. The question is, how do consumers determine the proper channel for their communication needs? The decision appears to boil down to six factors:
CONTENT: Is this a marketing message?
As we document throughout the Channel Preference Survey, consumers are much more selective about the...