Today we are releasing the Marketing Preferences Research Bundle. This bundle includes 2 separate studies. The first, Customer Knowledge is Marketer Power, is a study conducted by Forrester Consulting and commissioned by ExactTarget. The second is the 2009 Channel Preferences Study conducted by ExactTarget.
Following the 2008 Channel Preferences Study, some had trouble understanding why we believe the notion of Channel Preference is so important. For that reason, we commissioned Forrester Consulting to look into it for us, and here is what they found:
Marketers who understand their customers' communication behaviors and preferences...
Bonus: They are more likely to believe social media will be a strong marketing force for a long time, but as I have been saying for a while, they are less likely to see social media as something that will take away from email. It's the wrong debate.
The Marketing Preferences Research Bundle provides both sides of the story. On one hand, the study by Forrester Consulting get’s to why customer preferences are important. On the other, the 2009 Channel Preferences Study sheds new light on how consumers want marketers to communicate with them. Both offer a number of recommendations on what marketers should do about it. Get your copy of the Marketing Preferences Research Bundle.
Following the 2008 Channel Preferences Study, some had trouble understanding why we believe the notion of Channel Preference is so important. For that reason, we commissioned Forrester Consulting to look into it for us, and here is what they found:
Marketers who understand their customers' communication behaviors and preferences...
- are better equipped to approach emerging channels.
- have an easier time preserving their budgets.
- have a better grasp on social media.
- are more optimistic about traditional marketing channels.
- get better results!
Bonus: They are more likely to believe social media will be a strong marketing force for a long time, but as I have been saying for a while, they are less likely to see social media as something that will take away from email. It's the wrong debate.
The Marketing Preferences Research Bundle provides both sides of the story. On one hand, the study by Forrester Consulting get’s to why customer preferences are important. On the other, the 2009 Channel Preferences Study sheds new light on how consumers want marketers to communicate with them. Both offer a number of recommendations on what marketers should do about it. Get your copy of the Marketing Preferences Research Bundle.
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