According to a new survey released by Chain Store Age, consumers are more likely to make major purchases on or near payday. In fact, 64% say they stop making these purchases within six days of receiving their paycheck.
For years, email marketers have discussed the best day to send and the appropriate course for any company is to test different days to determine which works best for them. But what if you send on Wednesdays and the first Wednesday of the month is the 6th? This information suggests it may be time to test sending based on pay cycles as opposed to simply day of week. Should companies, especially retailers be sending on the 1st and 15th instead of every other Monday?
Makes sense to at least give it a try. And for anyone who has already taken this approach, let me know how it works.
For years, email marketers have discussed the best day to send and the appropriate course for any company is to test different days to determine which works best for them. But what if you send on Wednesdays and the first Wednesday of the month is the 6th? This information suggests it may be time to test sending based on pay cycles as opposed to simply day of week. Should companies, especially retailers be sending on the 1st and 15th instead of every other Monday?
Makes sense to at least give it a try. And for anyone who has already taken this approach, let me know how it works.
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