This years Catapult team is on the road. The group of 12 has been sent to cities around the midwest in search of video magic. Broken into three teams of four people each, Catapulters will be conducting interviews on the street to get at the heart of what subscribers want to hear from marketers. In years past, these street interviews were an independent project. This year, the interviews are being coordinated with the 2009 Channel Preferences Survey which addresses key topics related to email marketing, social media, and text messaging. Last year's 2008 Channel Preferences Survey was the basis for several whitepapers including the 2008 Channel Preferences Whitepaper, and Messaging Behaviors, Preferences, and Personnas. This year, with the help of the Catapult team, we are adding a video component to the research project that should be both entertaining and informative.
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