Transactional confirmations are the most valuable emails to consumers according to data released by Borrell Associates Inc. and Merkle Inc. The data was shared in a feature article today on Internet Retailer called Hitting the inbox with valuable e-mail.
Yesterday, my colleague Megan Duckworth shared some thoughts on the upsell and cross-sell opportunities inherent in transactional messaging, along with some stats shared by an ExactTarget client.
Why do these messages work so well? Because unlike traditional newsletters or promotional mailings, they are not disposable. When sending transactional messages like order confirmations or shipping notices, you can be pretty sure your customers will open and see these messages. As Megan shared, don't miss this marketing opportunity.
Yesterday, my colleague Megan Duckworth shared some thoughts on the upsell and cross-sell opportunities inherent in transactional messaging, along with some stats shared by an ExactTarget client.
Why do these messages work so well? Because unlike traditional newsletters or promotional mailings, they are not disposable. When sending transactional messages like order confirmations or shipping notices, you can be pretty sure your customers will open and see these messages. As Megan shared, don't miss this marketing opportunity.
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