Yesterday, we released a report we have been working on with Econsultancy. The full report is available for $249, or it comes as part of a membership on Econsultancy for $299. The extra fifty bucks to get access to everything they have is well worth it.
The team has been kind enough to put up a number of charts from the report on Slideshare. We have also issued our own brief discussing highlights of the project, along with a discussion of the implications for marketers in the coming year. Topics addressed in the paper include:
The team has been kind enough to put up a number of charts from the report on Slideshare. We have also issued our own brief discussing highlights of the project, along with a discussion of the implications for marketers in the coming year. Topics addressed in the paper include:
- What is driving the migration of budgets from traditional to digital channels?
- The role of ROI and 'brand reputation' in driving these shifts
- The importance of staffing and training in 2010
Marketing Budgets 2010 Report
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