If you have not come across Dan Ariely yet, I suggest you become acquainted. Ariely is Professor of Behavioral Economics at MIT whose recent book Predictably Irrational is on the NY Times Business Bestseller list. I came across a recent presentation from him at a MarketingProfs event in Boston. He is a phenomenal presenter with both informative and entertaining content. 

There are a number of ideas that this presentation has spurred in me related to email marketing strategy. From the building and management of email lists, to execution of email marketing campaigns, there is something all of us can take away.

The biggest take away for me is to pay close attention to the balance between the financial world and the social world--that there is a complex relationship between the two that we can interrupt to help our organizations prosper. It's all about context and creating a perception of value.



I encourage you to take some time to watch this. It is a bit long, but worth the ideas it should generate. In addition, you can check out a site entirely dedicated to these ideas at www.predictablyirrational.com.