Marketing Budgets 2010

Posted by: Morgan Stewart
Thursday, February 4, 2010
Yesterday, we released a report we have been working on with Econsultancy. The full report is available for $249, or it comes as part of a membership on Econsultancy for $299. The extra fifty bucks to get access to everything they have is well worth it.

The team has been kind enough to put up a number of charts from the report on Slideshare. We have also issued our own brief discussing highlights of the project, along with a discussion of the implications for marketers in the coming year. Topics addressed in the paper include:
  • What is driving the migration of budgets from traditional to digital channels?
  • The role of ROI and 'brand reputation' in driving these shifts
  • The importance of staffing and training in 2010
Take a look at the slides below and grab a copy of our research brief.

Marketing Budgets 2010 Report

Comments for Marketing Budgets 2010

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Comments for Marketing Budgets 2010

Friday, February 5, 2010 by kevin joyce:
Interesting post and report Morgan. I found the slide on measuring marketing effectiveness particularly interesting. I wonder if there is a single good measure of marketing effectiveness since we do so many diverse things. More thought on this in my post today:http://bit.ly/bz0rZT Thanks again for the pointer to the slides. -Kevin