It was
no suprise to us that Australians are leading the world in their
adoption of technology, and in partiular how they connect with
brands on mobile devices. The unparalleled adoption of smartphones
in Australia (49% of us own one!) means that today’s always-on,
hyper-connected consumer is placing demands on marketers that can
often seem bewildering. What was once seen as the "multi-channel
opportunity" is now a "cross-channel imperative" as our audiences
continue to adopt technology that opens up an increasing array of
brand engagement mechanisms.
SMS is just another way to adapt to the...
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There’s
no doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers are no longer sitting at their computers
searching for information—instead, they expect information to be
available all around them. At the same time, they expect that
information to be relevant to their lives.
This
week I encountered something that I didn't think was possible: I
met someone who does not own a mobile phone. You can pick your jaw
up off the floor now. 
Ever
wonder whether anyone is actually listening to the messages you
communicate through email and social media? Try making an unwelcome
change to your most popular product and you just might find
out!
One
common theme to come out of the 47th edition of the “
Email is
the foundation of online communication—after all, 94% of online
consumers are subscribers. When we look holistically at purchase
behaviors as they relate to marketing channels, we see that 45% of
German consumers have made a purchase as a direct result of a
marketing message they received via email. This statistic alone may
be enough to convince you of the importance of using email to drive
engagement and conversion. When analyzing the success of this
channel, however, there are a number of other factors to
consider.
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
In case you
missed 
Today,
consumers have access to infinite amounts of instantaneous
information—much of it about your brand. And with data pouring in
from multiple channels and (inevitably) living in separate
locations, instituting those "cross- channel campaigns" that you've
been hearing about seems like a daunting task. Luckily, the days of
scouting for interactive marketing tips and cross-channel how-tos
are over.
Each
week, marketers from around the world join the 
In 2006 at the height
of the outsourcing (and offshoring) trend, 
