Multi-Channel Communications

Each Thursday at 11am EDT, marketers from around the world join theExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was Elizabeth Music Industry Marketing Manager, Retail here at ExactTarget.  Elizabeth has over 7 years of experience in the retail industry with a passion for helping retailers improve their digital marketing programs. We discussed how to meet the demands of a hyper-connected consumer. Here's a summary...

In case you missed Webtrends Engage in London this past week, our ExactTarget UK team shared email marketing and cross-channel expertise with attendees through a session on multi-channel marketing success. Cian Agnew explained how channels of communication have changed from very finite methods of such as direct mail, telephone, radio and print to our current state where marketers can no longer simply dictate their brand messaging to consumers. Today, consumers have a megaphone, and their opinions help define brands across the globe. Where specifically, do UK consumers share their opinions?...

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry.  We call it the Nexus Café.

We chatted recently with Chip House (@cehouse) about Email Marketing Deliverability (full transcript). The nine-year ExactTarget veteran oversees the Email Marketing Deliverability team and is passionate about helping email marketers improve their deliverability and reach the inbox.  Chip shared numerous practical tips on improving email delivering, spanning from how relevant...

Today, ExactTarget clients can send to account, contact, and lead entities, but with CRM 2011 you'll be able to send to any existing or custom entity. The ExactTarget-Microsoft Dynamics CRM Integration will be available for CRM 2011 Online and On-Premise.

Social CRM with Microsoft Dynamics CRM and Azure
Blog post contributed by Barry Givens, Global Channel Development Manager with Microsoft Dynamics CRM

"Seven years ago we launched Microsoft CRM 1.2 to a small but enthusiastic audience.  CRM 1.2 was a market breakthrough for us but it was only after a healthy independent software vendor community...

Design is the visual component of brand voice. Thus, the way you design your emails and present your messages is the way subscribers will perceive your brand. Are they seeing you the way you want them to?

Chances are, there are some aspects of your interactive design that you’d like to improve in. Is it designing for beyond the inbox? Changing the way you think about email marketing design? The future of email design? Whatever it is, we’ve got you covered.

In our three-part Design Toolkit, get 20 actionable tips for improving the design of your interactive communications – and increasing...

Retailers have been facing the multi-channel purchase challenge for years now. How do I get customers to keep shopping in the stores? How do I track when they’ve purchased from my store or online? What are they buying online that they don’t buy in the store?

Triggered shopping cart abandonment emails and cross-sell product recommendations have helped combat these challenges, but there’s still a variety of one-to-one marketing tools that anyone can use to better engage families. 2009 introduces the multi-touch messaging challenge. Where does mom prefer her marketing messaging? When does she...

As a marketer you know to test every aspect of a 1 to 1 marketing campaign. Well it’s no different here at ExactTarget.

In a previous post, R.J. talked about how the ExactTarget Marketing team is implementing a multi-channel program to optimize attendance to the Email Marketing Intel Webinar series, co-hosted with MarketingSherpa.

Listening to Our Own Voice  goes on to explain that we found that email and voice together performed better than the mediums did alone – but we weren’t done there. Now the question is if an email reminder will outperform a voice reminder 30 minutes prior to the...

When you think about ExactTarget, you may think about email.  But for the past year and a half, we've expanded out to other channels, including SMS, Voice and Landing Pages.  The results below will hopefully have you thinking about additional messaging mediums. . .

As the Product Marketing Manager for SMS, Voice, and Landing Pages, I'm excited to be working with the ExactTarget Marketing Team to implement multi-channel programs that leverage our newest messaging mediums.  Here's one example of how we used email and voice offerings to optimize webinar attendance for the Email Intel webinar...

Saying that life can get hectic as an email marketer might be a bit of an understatement.  Between trying to keep up on the latest design standards to juggling hundreds of email campaigns to working with a tight budget and even tighter resources, sometimes email marketing can get downright chaotic.

But every once in a while, the smoke clears and the email marketing stars align.  For us, it happened this month.

Fourteen months ago, when I moved to the marketing team and began working on our email campaigns, I have to admit that there was really no editorial calendar or an established send...