We're all
sick of irrelevant emails. But with an overwhelming amount of data,
it's hard to uplevel your retail marketing efforts. Ready to trade
in multi-channel woes for cross-channel success? Leave tedious data
management behind with quick wins that you can implement NOW for a
complete view of each customer.
From Point-of-Sale and email to Twitter and Foursquare, there's no
question that data is everywhere. But what you're doing with that
information is the difference between challenge and
opportunity.
That's why we've created these quick wins to help you get the most
out of your data. These...
New Email Marketing Strategy
Retailers interact with
customers in ways unlike any other industry. Whether through email
coupons or face-to-face interactions at the register, you have more
customer data sources to consider than most other marketers. But
online and offline marketing still remain disconnected, leaving
additional opportunities for increased transactions untapped. At
the same time, consumers can become frustrated or feel undervalued
when their interactions with a brand aren’t appreciated or
cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
Thank
you to everyone who participated in the Connections 2011 blogging
contest. In the spirit of the Connections 2011 them, we asked our
attendees to tell us about “The Power of One Moment” and
“The Power of One Voice.” There were lots of
great entries that were submitted before, during, and after the
conference. We really appreciate everyone who entered! It was no
easy task choosing the winners, but we are now excited to announce
them.- The submission of The Power of One-by-One submitted by Mark from Dispatch Printing Co. won for the topic “The Power of One Voice”
- The submission of the post Pow...
We hope that everyone enjoyed the first official day at Connections
2011! It was an eventful day on the Connections hashtag #ET11 – be
sure to check that out. Out of all the engaging content on Twitter,
Instagram, and the ExactTarget Blog I had the difficult task of
choosing the most engaging content. The winner for the most
engaging content for day one is Trena Roudebush. See her tweet
below.
There are still lots of opportunities to win other great prizes at Connections.
There are still lots of opportunities to win other great prizes at Connections.
- Connections Scavenger Hunt – The scavenger hunt that starts tomorrow. The winner of the scavenger hunt will receive a Micr...
In spirit of the Connections
2011 theme, we will be hosting a contest where you can tell us
about “The Power of One Moment.” We know that a single moment has
the power to make a lasting impact. Has a particular interaction with ExactTarget influenced you?
Tell us about your most powerful moment you have had with ExactTaget. The moment can be anything from your successful email marketing campaigns to last year’s keynote speech at Connections 2010.
All stories have the chance to be published on the ExactTarget blog, and one lucky winner will be given a Kindle! The winner will be the post that...Read More »
Today,
consumers have access to infinite amounts of instantaneous
information—much of it about your brand. And with data pouring in
from multiple channels and (inevitably) living in separate
locations, instituting those "cross- channel campaigns" that you've
been hearing about seems like a daunting task. Luckily, the days of
scouting for interactive marketing tips and cross-channel how-tos
are over.In this ExactTarget Field Guide to Cross-Channel Marketing, you'll get the tips and detailed instructions you need to turn multi-channel woes into cross-channel success. Each page of this guide is...Read More »
You've heard it before:
traditional campaign management no longer works. So how can you
make real-time success a reality? With advice straight from the
experts.Join ExactTarget for an exclusive webinar on Thursday, July 28 at 1:00 p.m. EDT to hear from guest speaker Suresh Vittal of Forrester Research Inc. and some of the world's leading cross-channel marketers on how to:
- Interact across email, Facebook, and Twitter for increased ROI
- Automate with real-time tools to make your job easier
- Take Action through persona-based recommendations
Discover the tools and techniques of The New Campaign...Read More »
Social media gives Andretti Autosport
fans something that they haven’t been able to get in the past –
real-time insight. It allows race fans to engage in a new way. Fans
learn about what is happing in real-time inside the car, and they
provide real time feedback to the race team while the race is in
progress!
Watch the video below to learn more about how Andretti is using social media marketing to engage their audience.
Be sure to follow @FollowAndretti before race day, and join the conversation!
Andretti’s favorite part about social media is the real-time engagement, what is yours? Read More »
Watch the video below to learn more about how Andretti is using social media marketing to engage their audience.
Be sure to follow @FollowAndretti before race day, and join the conversation!
Andretti’s favorite part about social media is the real-time engagement, what is yours? Read More »
Jason DeGeorge & Stephanie Johnson, who are the Email Marketing
Managers for Restaurant.com, explain how they break down the silos
between departments and campaigns using Interactive Marketing Hub.
Their favorite feature is the calendar view where they can see a
holistic view of all their interactive marketing campaigns.
Dan Heimbrock, CEO of Hyperdrive , see the value in the Interactive Marketing Hub. Hyperdrive uses the Interactive Marketing Hub to monitor and improve all their interactive marketing programs in real time.
To learn more about the Interactive Marketing Hub, request a free demo... Read More »
Dan Heimbrock, CEO of Hyperdrive , see the value in the Interactive Marketing Hub. Hyperdrive uses the Interactive Marketing Hub to monitor and improve all their interactive marketing programs in real time.
To learn more about the Interactive Marketing Hub, request a free demo... Read More »
There's no shortage of advice aimed at
interactive marketers. But how much of that advice goes beyond the
theoretical and actually provides recommendations on what to
do?In our recent report 5 Things Consumers Want from Interactive Marketers, we reveal some of the top things that consumers want from inter-active marketers—backed by solid statistical data.
Here is a high level overview of the 5 things that consumers are looking for:
- Consumers want email…but not just email. To accommodate, marketers should offer multiple ways to engage and cross-promote via social.
- Consumers want to interact with...
With our most recent product
enhancements -- including the Interactive Marketing Hub™, Audience
Builder, A/B Testing, Inbox Tools powered by Return Path, and
Global SMS and API -- we've made it easier than ever for marketers
to achieve spectacular business results. The release includes
functionallity in all of the follwing areas:- IMH Beta 2
- Campaigns
- Automation Studio
- Drag 'n Drop Interface
- Massive Parallel Processing
- Real-Time Counts
- Real-Time A/B Testing
- Inbox Tools
- Email Usability Enhancements
- Facebook Content Manager
- Mobile Apps
- Security Enhancements
- SMS API
- Global SMS
Do you need a few
ideas on what you can do now to improve your email marketing
program? Look no further; here are a few suggestions to get your
current email marketing campaign out of it’s comfort zone.- Brush up on Subject Line Best Practices - The subject line is arguably the most important part of your email because it's what causes the reader to open the email or not. It's never to late to go back to the basics, and review subject line best practices.
- Make Template Changes – Take a look at your current email template and find the weak points (low CTR, rendering problems, etc.). Design a new...
Did
you miss our exclusive
SUBSCRIBERS, FANS, & FOLLOWERS webinar? Or would you like
to attend all over again? As promised, we’ve got the inside
scoop you need to deliver effective email, Twitter, and Facebook
messages to your unique customers. The best insights from
this ground-breaking research series are captured below through the
recorded webinar, infographics, and Power Point Presentation.Download this webinar and learn:
- How and why consumer engage—and disengage—with brands online
- Strategies for maximizing the unique strengths of Email, Facebook, and Twitter
- The classic mistakes marketers...
ExactTarget and Indianapolis businesses will be represented in a
big way in the IndyCar Series this year. ExactTarget, Bryant
Heating and Cooling and OneAmerica teamed up to sponsor Marco
Andretti's #26 - Venom Energy Drink Car, which was unveiled in
Indianapolis in March. ExactTarget is also a proud sponsor of Ryan
Hunter-Reay's #28 DHL car for the 2011 IndyCar series.
This is the second year ExactTarget has partnered with Andretti Autosports as a sponsor and provider of the team's interactive marketing efforts, connecting drivers, fans and sponsors through email and social media.
Check out...Read More »
This is the second year ExactTarget has partnered with Andretti Autosports as a sponsor and provider of the team's interactive marketing efforts, connecting drivers, fans and sponsors through email and social media.
Check out...Read More »
ExactTarget
was named the Genesis Partner of the year at Adobe
Omniture Summit 2011. The award was presented to ExactTarget
for it’s integration with Omniture and our more than 400
joint clients.Integrating ExactTarget with Omniture's SiteCatalyst and Omniture Genesis creates a powerful solution to connect with audiences that are otherwise untapped. Delivering relevant, timely email messages to these market segments can result in entirely new revenue opportunities, drive increased conversion and revenue while automatically synchronizing your data for closed-loop reporting and remarketing.
To...Read More »
Companies spend a lot of time and money encouraging consumers to
become SUBSCRIBERS, FANS, & FOLLOWERS-but the relationships are
more complicated than you might think. Get the details of these
relationships in our upcoming webinar “The
Audience Has Spoken.”
This webinar is your chance to learn:
This webinar is your chance to learn:
- How and why consumers engage-and disengage-with brands online
- Strategies for maximizing the unique strengths of Email, Facebook, and Twitter
- The classic mistakes marketers make with Email, Facebook, and Twitter
- PLUS - exclusive, unreleased infographics from our latest SUBSCRIBERS, FANS & FOLLOWERS consumer...
Every
conversation, every interaction you have with a customer—whether on
Twitter, Facebook, Email, or SMS—is a building block to the way the
customer will ultimately view and talk about your brand. Yet
marketers continue to store the data they gather in separate,
siloed locations. It’s through a solid framework of Strategy,
Technology, and Operations that marketers can finally break down
channel barriers and fuel the digital dialogue. It’s time to join
the real-time conversation. It’s time to get unsiloed.There are three steps that any marketer can follow to unsilo their organization:
- Strategy...
This Valentine’s Day, don’t let your marketing relationships fall
flat. Avoid the top ways consumers cut off brand
relationships.
According to the Subscribers, Fan, & Follower’s report The Social Break-Up. Here are the top reasons people unsubscribe from your emails.
Here are the top reason’s people un-like you on Facebook.
Here are the top reason people un-follow you on Twitter.
Be sure to download The Social Break-Up for more insights and advice.
Why do you cut of your relationship with brands? Leave me a comment, and let me know!Read More »
According to the Subscribers, Fan, & Follower’s report The Social Break-Up. Here are the top reasons people unsubscribe from your emails.
Here are the top reason’s people un-like you on Facebook.
Here are the top reason people un-follow you on Twitter.
Be sure to download The Social Break-Up for more insights and advice.
Why do you cut of your relationship with brands? Leave me a comment, and let me know!Read More »
Like any interpersonal relationship, the consumer-brand
relationship has a distinct and fascinating life cycle. The
relationship begins with the initial “spark”—the decision by the
consumer to become a SUBSCRIBER, FAN, or FOLLOWER—followed by a
blissful honeymoon period in which the consumer gets to know the
company better through communications and social
interactions.
As the
relationship progresses, the frequency and quality of interactions
shapes the consumer’s desire to take the relationship to the next
level—which may be a purchase, a recommendation, or even brand
advocacy. Consumers want...Read More »
As the
relationship progresses, the frequency and quality of interactions
shapes the consumer’s desire to take the relationship to the next
level—which may be a purchase, a recommendation, or even brand
advocacy. Consumers want...Read More »
As you look at your 2011 marketing goals and labor over next
year’s budget, we’ve compiled five resolutions to help you stay
current with consumer demands and maintain a successful interactive
marketing strategy the whole year through. But this year, we’re not
just providing you with resolutions—we’re helping you keep them
too. While diets and exercise programs might taper off just months
after the start of the new year, these initiatives are 5 Resolutions Every Marketer Should Make—and
Keep—in 2011.
In this report, you’ll receive a toolkit of research, use cases, and places to jot down your...Read More »
