5 Resolutions Every Marketer Should Make In 2011

With a new year just around the corner, we’ve compiled five resolutions in order to help you maintain a successful interactive marketing program. While diets and exercise programs might taper off just months after the start of the new year, these initiatives are 5 Resolutions Marketers Should Make—and Keep—in 2011.

Here is a high level overview of the 5 Marketing Resolutions:

Make Data the Foundation of Your Marketing – The concept of collecting data isn’t new. Using it is. With 600 Tweets, 34,000 Google searches, and 700 Facebook posts per second, marketers are no longer in control of their brands. But that doesn’t mean marketers have to accept defeat and succumb to these new challenges. By streamlining data processes and making data the foundation of any marketing program, marketers can meet their customers where they’re at with relevant content. Find out more by downloading our latest report Real-Time Marketing: Data is the New Creative of the Real-Time Web.
Use Mobile to Connect with your Customers - Consumers now expect the freedom to interact with their peers and their favorite brands at any time. 17% of Americans now own smartphones, and 43% of all U.S. adult cell phone users have mobile apps. And the rates will only continue to rise. Talk to your consumers through the channels they’re using. In 2011, it’s no longer a choice.
Marketing to your Customers like the Individuals they are - In 2011, not only should your SUBSCRIBERS RULE! by honoring their unique preferences, but your marketing messages should provide more impact and value—rather than standard consumer “interruption” via irrelevant “one size fits all” ads. This year, effectively marketing to your customers should be more about the level of customer service you provide—not necessarily the creativity of your advertising.
Make Social Media a Real Part of your Marketing Mix - For many, 2010 marked the year that social media marketing became a reality instead of just a trend for marketers to watch out for. Communications have become more interactive with social icons at the bottom of emails, links to Facebook fan pages, and Twitter handles included in email copy. But that’s still not enough.
Use Automation to Save Time and to Better Meet your Customers’ Needs - Marketing budgets aren’t getting any bigger— so marketers must find a way to work smarter, not harder. After all, marketers must find a way to manage the conversation about their brand over more than 60 interactive marketing channels and the individual companies within each of those channels (Twitter, Facebook, YouTube, etc.). With so much data, marketing automation is the only way to make it usable.

Each New Year offers a blank slate and a new outlook to start the year off right. Get your 2011 started off on the right foot and download the entire 2011 Marketing Resolutions Guide for even more tips and actionable steps on how to make the resolutions actionable.