Do you need a few ideas on what you can do now to improve your email marketing program? Look no further; here are a few suggestions to get your current email marketing campaign out of it’s comfort zone.
- Brush up on Subject Line Best Practices - The subject line is arguably the most important part of your email because it's what causes the reader to open the email or not. It's never to late to go back to the basics, and review subject line best practices.
- Make Template Changes – Take a look at your current email template and find the weak points (low CTR, rendering problems, etc.). Design a new template to address those problems. When ExactTarget redesigned their newsletter they saw an increase CTR of 34%. For more tips on redesigning your email newsletter, see Lindsay’s post – Redesigning InSight: A Case-Study.
- Test Send Time – Have you considered when is the best time of day for your subscribers to receive your emails? There is no single perfect time to send emails, but you can try and optimize your program for your subscribers. For more on this, read Todd’s post on “When Should I Send?”
- Grow Your Subscriber List – Your email marketing program can only reach the the people subscribed to it. Create a campaign to grow the number of people subscribed to your email list. One of the most common and simplest ways to do this is by adding a sign up for to your website.
Leave a comment below, and let ust know if there are any other strategies you have used to optmize your email marketing campaigns.
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