Over 500 billion advertising impressions are being served up to individuals though the internet. These impressions can be anything from a positive Facebook like, a helpful Yelp rating, to a negative Tweet. What is you and your company doing to maximize these impressions? Your brand is not what you tell people it is. Your brand is what people tell each other it is.Recently Josh Bernoff from Forrester Research Inc. and co-author of Empowered along with Jesse Engle, co-founder of CoTweet, gave a jam-packed 60-minute Empowered Webinar. During the webinar Josh explained how to treat customers as a channel in order to maximize your brand impressions though interactive marketing communications. There are the 4 steps:
I – Identify your mass influencers
D – Deliver ideal customer service
E – Empower with mobile information
A – Amplify your fan activity
If you want to learn more about how to empower your team, energize your customers, and transform your marketing, download the entire Empowered Webinar!
D – Deliver ideal customer service
E – Empower with mobile information
A – Amplify your fan activity
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