ExactTarget Sites

Last Wednesday in a packed house at the FMC, we learned new and exciting changes introduced to the way that brands can interact with Facebook users.  Facebook COO Sheryl Sandberg and VP of Product Chris Cox were among some of the other top Facebook executives sharing all of the new tools becoming available -- from sponsored stories in mobile newsfeeds to display advertising upon logging out of the social network.

What struck me as most interesting was the anticipated makeover of Facebook Fan Pages -- where they now sport a style similar to the recently revamped personal profile Timeline Pages....

Read More »

You’re busy, I’m busy, everyone is unbelievably busy these days. And that’s why NOBODY has time to sift through an email packed full of 5-10 news articles written straight into the message. However, you probably DO have an interested list of folks who want to hear from you. Want to increase engagement and performance right away? 

Here are a few steps you can take using ExactTarget Landing Pages to improve design and content and increase open and click-through rates, highlighted by Barbara Ryan and Church Pension Group (CPG):

1.      Scale back the content in each news article, so the email...

Read More »

Looking for innovative ways to drive engagement through your Facebook Fan Page, a new way to fuel email list growth from Facebook, or maybe just looking to get started and build your page from scratch?

ExactTarget SocialPages is here to help – putting Facebook Fan Page management in YOUR hands. It’s not enough to just have a fan page – companies need an active presence to gain the attention of users, drive consumer engagement, and increase brand awareness.

ExactTarget SocialPages provides a variety of tools to help, including:

Read More »

Landing Pages have always been an important aspect of marketing strategies – the place where you drive your traffic, gather new leads, and drive conversions from your customers and prospects. With the continued growth and emergence of more and more digital ways to interact with consumers, landing page optimization (LPO) is more critical than ever.

As the number of traffic sources grows, opportunities for lead generation and targeted conversions expand.  What’s more important is the change in consumer expectations – you may be driving registrations for one event from email, text messages, blogs,...

Read More »

ExactTarget provides our customers the ability to market through email, mobile, social, and sites—but why is that combination so powerful? The answer is the data and connectivity—which provides marketers the ability to communicate in a consistent, targeted, and branded manner across channels while honoring consumer preferences.

There are many companies out there who specialize in Landing Page marketing—but ExactTarget Landing Pages are different because they are integrated with the same data and technology customers use to power the rest of the interactive marketing campaigns.

Consider taking...

Read More »

I recently saw a tweet: “#ExactTarget Users: Do you use ET landing pages? if so, why instead of just creating them within your website CMS?”

And I thought to myself: there are SO many reasons to use ExactTarget Landing Pages over a Web CMS, how can I fit a response into a tweet?

Here’s how I tried to respond on Twitter: “Many reasons to use #ExactTarget Landing Pages over WebCMS. Personalize content&URLs, capture data w/forms, &more”

Now, let me explain—with a little more space—some of the top reasons to use ExactTarget Landing Pages instead of a Web CMS:

1.       Data: The data is what it’s all...

Read More »

People want a discount—let’em have it! Coupons, of course, have always been a great form of enticing people into buying your product. However, the landscape of coupon convenience and effectiveness has changed dramatically.

Deals must go online. The days of cutting out coupons still exist but their time is limited and they’re never coming back. It simply doesn’t make sense in today’s world where the right information is always at our fingertips. People don’t have time to sift through magazines and newspapers to see if a deal might interest them. However, if I’m signed up to receive...

Read More »

The best thing my bank has ever done for me is provide me with online banking. Sure it’s nothing new, but it is the epitome of the accessibility and visibility that I want from my bank. It endows me with the ability to be directly in touch with my financial information whenever I want and wherever I want. As the financial services industry and surrounding competition continue to evolve, any development in convenience or transparency will be deeply appreciated.

ExactTarget Sites offer a variety of ways to develop in both of these areas:

1.       Be Dynamic: You know a lot about your customers—use...

Read More »

A common problem that we find in interactive marketing is overloading emails with too much information. While marketers try to provide worthwhile content to all kinds of subscribers, many may not find your email worth reading if the first point doesn’t strike a chord.  Useless content “above the fold” might cause one subscriber to stop reading while something just below might have enabled a conversion.

Is there a solution? Landing Page marketing to the rescue.

Landing Pages provide an outlet for you to stash your longer articles, additional information, and more targeted conversion methods while...

Read More »

iLab at ExactTarget is always rolling out new products, solutions, features, and functionalities for your benefit.  Recent innovations include Impression Tracking for Dynamic Content or AMPscript, Outbound Text Messaging with a Shared Short Code, and International Text Messaging.  Some spaces still remain so don't wait any longer to become our newest partner in innovation.

This week, we are excited to release Omniture Test & Target.  And in iLab, it's not just another affordable email marketing solution--it's free! This new feature is a conversion product that allows marketers to test subs...Read More »

Improve your email marketing strategy with us!  One of the newest innovations coming through ExactTarget's iLab is Impression Tracking - a new feature that allows users to track the effectiveness of different content regions generated by AMPscript or Dynamic Content.  The ability to track this data has long since been desired and has now manifested into two separate and useful reports: 1) Impression Tracking by Job and 2) Region Performance Over Time.  The first, Impression Tracking by Job, is shown below and displays the tracking information for a specific job (single email send) and...Read More »

3sixty iLab is the perfect place to enhance your one-to-one marketing efforts. We release our newest ExactTarget features to iLab first where clients can access them in exchange for providing us with valuable feedback. iLab is located in ExactTarget’s 3Sixty user community—clients can log on to iLab to view current, former, and future innovations and sign up to have available features automatically enabled. During the test process, clients will also be able to complete a short survey and phone interview to help influence future product enhancements.

Customers are taking advantage of our newest...Read More »

Want to improve your marketing strategy? Need affordable email marketing software? The Innovations Lab, commonly referred to as iLab, is the perfect place to enhance your one-to-one marketing efforts.  We release our newest features to iLab first where clients can access them in exchange for providing us with valuable feedback.  iLab is located in ExactTarget's 3sixty user community--clients can login and view current, former, and future innovations and sign up to have the available features automatically enabled.  During the test process, clients will also be able to complete a short survey...Read More »

Don't buy email marketing software, try the newest technology from ExactTarget for free with the Innovations Lab!

Simplified Landing Pages are the short and sweet answer for those seeking to develop professional-looking webpages without a hassle.  With this feature, you can literally launch a landing page with two words and two clicks--although we do recommend a bit more creativity.  Still, Simplified Landing Pages are great for one-page messages saying "Thank You" or "Welcome," coupon and discount offerings, extended information, and list growth--among much more.

Read More »

Don't buy email marketing software, try the newest technology from ExactTarget for free with the Innovations Lab!

Live Images is one of ExactTarget's newest email advertising software features for creation and design.  This tool will allow you to change email image content after you have already sent the message.  Select any two images that you would like to render at different times for the same email campaign and alter which image is shown manually, according to a designated schedule, or after a certain number of opens or clicks.

Read More »