Friday, February 11, 2011
ExactTarget provides our customers the ability to market through email, mobile, social, and sites—but why is that combination so powerful? The answer is the data and connectivity—which provides marketers the ability to communicate in a consistent, targeted, and branded manner across channels while honoring consumer preferences.
There are many companies out there who specialize in Landing Page marketing—but ExactTarget Landing Pages are different because they are integrated with the same data and technology customers use to power the rest of the interactive marketing campaigns.
Consider taking advantage of these powerful use cases made simple by ExactTarget:
1.) Send a triggered email or text message to someone who submits a form. Creating a form is simple in ExactTarget; setting up the triggered send is even easier—requiring you to simply select the email or text message from a drop-down bar. Whether you want to provide confirmation for event registration, send out information requested in a form, or send out a discount via text message – it’s easy to set up when the channels and data are all integrated.
2.) Send more relevant messages based on information collected in forms. Whether you collect all the information you want in the original opt-in or try to augment a user’s profile information over time, using ExactTarget Smart Capture forms make it easy to get the data you need—and act on it! When the data you collect goes into the same platform or integrated CRM that you use for sending, it doesn’t get any easier to deploy targeted messages.
3.) Leverage content across channels instead of uploading content multiple times across disparate pieces of software. Landing Pages in ExactTarget are built in the same method as email—so if you create images, copy, headers, footers, or even dynamic content for your email programs, you can use those very same assets in your Landing Pages. One of the keys to getting customers to convert is helping the stay oriented throughout the buying process. By sending email subscribers to a Landing Page taking advantage of the same layout and graphics as your email—rather than your “catch all” website homepage—they’ll feel oriented and ready to take the next step.
Data is the heart of powerful interactive marketing that produces results. The ability to use multiple channels that act upon the same data allows for consistent, target, and branded messaging. ExactTarget Sites tie everything together—allowing you to continually pull in the most valuable data from email, mobile, and social customers and prospects, and instantly put it to use.