Wednesday, November 30, 2011
Looking for innovative ways to drive engagement through your Facebook Fan Page, a new way to fuel email list growth from Facebook, or maybe just looking to get started and build your page from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page management in YOUR hands. It’s not enough to just have a fan page – companies need an active presence to gain the attention of users, drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help, including:
2.) ExactTarget Gears™: Design your tab by embedding ExactTarget Gears. Gears are highly-relevant content like forms (think: email signup, event registration, sweepstakes integrated with your email marketing software), Flickr Galleries, YouTube videos, and the Facebook Like button that you can add to your page design to drive interaction and accelearate the viral growth of your presence.
3.) Integrate Across Channels: Built on the Interactive Marketing Hub, you can manage your emails, texts, tweets, Facebook posts, tabs, content, and customer data all in one convenient location. Updates to your fan page appear in line with all other communication in the calendar and campaigns dashboard – helping you stay organized and on top of all your interactive marketing communications.
Interested in learning more? Find out here. Or, if you’re already an ExactTarget customer, you can sign up for early access on 3sixty.
Jeff is blogging on behalf of the Social Media Marketing Team at ExactTarget.