Friday, June 4, 2010
People want a discount—let’em have it! Coupons, of course, have always been a great form of enticing people into buying your product. However, the landscape of coupon convenience and effectiveness has changed dramatically.
Deals must go online. The days of cutting out coupons still exist but their time is limited and they’re never coming back. It simply doesn’t make sense in today’s world where the right information is always at our fingertips. People don’t have time to sift through magazines and newspapers to see if a deal might interest them. However, if I’m signed up to receive email marketing from a company and receive a link to a coupon—I’m a lot more likely to click. I already find value in the company, I’m just waiting for a reason to convert.
With ExactTarget Landing Page Marketing, it’s easy and effective.
Three reasons why:
1.) Simplicity: Click “Create Landing Page,” drag-and-drop your coupon image, and click “Save.” You’re done. It’s a stretch to call this a full three-step process . . . Maybe two and a half.
2.) Deliverability: Every time someone clicks from your email campaign to your online coupon landing page, it’s telling ISPs that people like your emails and want to continue to receive them. Higher click-through rates improve your sender reputation.
3.) Customer Friendly: By hosting your online coupons on a landing page, it provides your subscribers a printer-friendly version—so they don’t have to waste extra pages on the entire email.
Redeeming your coupons has never been so easy. Find out more today!