Do you have data on email clients that consumer subscribers tend to use?
While data is available, your mileage may vary. Each audience will be different, and you may see dramatically different segments in your list or even between lists, as we saw in the webinar. Fingerprint publishes an aggregate of the data collected from marketers utilizing their service. MailboxIQ provides an in-depth view of email client usage, where emails are being read, and more. Even a simple List Demographics report in ExactTarget can help you understand which email clients your subscribers might be using.
What are the default pixel dimensions for common preview panes?
Over half of subscribers use a preview pane in their email client. We measured each of the default preview pane setups on Outlook 2003, Outlook 2007, Yahoo, Hotmail, and Mail using a 1024x768 monitor resolution. Read the blog post here.
Do you also have data on monitor resolutions in order to determine which portion of an email might be “above the fold”?
Similar to preview pane dimensions, the dimensions for the area above the fold may vary widely since individual users can adjust the size of their preview pane and their inbox in general. Keep in mind that your users may not be viewing your email in an inbox maximized to full screen resolution. w3schools.com publishes display resolution trend information (as do many other sites), but it’s important to remember this data comes from their own website traffic. Just as with email clients, your own website’s analytics data may reveal more pertinent information about your subscribers’ screen settings.
Browser Size by Google Labs is a great tool for indentifying what portion of your email might be “below the fold” in different monitor resolutions. Keep in mind the following caveats: you must have a web-hosted version of your email (you need a URL to paste in) and the email should be left-aligned for best results.
What should be the ideal width of an email in pixels?
We continue to recommend 600px wide as a guideline. We’ve seen success with narrower and wider variations. Again, your results may vary. Generally speaking, we wouldn’t recommend going much wider than 750px.
Where did the "50% of users have images turned off" metric come from?
Many popular email clients—including Outlook 2003, Outlook 2007, Gmail, AOL, Yahoo! and Hotmail—disable images by default, forcing the subscriber to choose to turn images on. As we saw in our discussion of email client usage, these email clients can account for 70+% on many lists. It’s important to note that images off is the default for these email clients.
When designing using ExactTarget templates, how can you edit the preheader teaser text?
Our Client Success Center would be happy to assist you. You may reach the CSC by creating a case in BackOffice, sending an email to help@exacttarget.com or calling 866-558-9823.
How do I find out what the "web safe" fonts are?
This site has a great list of web-safe fonts and matches font equivalents between a Windows and Mac environment.
Is there any way to control what content is seen on a mobile phone using CSS? How should I create a mobile friendly version?
There are ways for a website to detect a mobile device and automatically serve up appropriate content, but email currently requires a manual approach. If you’re seeing a significant number of subscribers viewing your emails on a mobile device, we’d recommend creating a simple mobile HTML version and linking to it in the upper left of your standard HTML email. This version would include web safe fonts with minor formatting (color, bold, italics), short teaser text linking to full content, and little more than a simple image (such as a logo) at the top. This creates a great foundation for a mobile-friendly program, which can certainly grow – for example, eventually you might allow subscribers to choose “mobile preferred” and send them a mobile specific email directly.
Thanks again for attending and for all the great questions!
Our previous blogs, 




I’ve said it before, and I’ll say it again. If you sell through sales agents or dealers, one of the smartest things you can do to boost email response is to personalize the email by sending it “on behalf” of the customer’s sales rep or account manager.
GLS Companies sends personalized email on behalf of each sales agent to people they meet at trade shows. The Integrated Communication Solutions (SM) company also uses personalized email to nurture leads. 


