InsideFacebook.com has published it's "Best and Worst Facebook Marketing 2009 Report" reviewing several companies and organizations who were innovative in using Facebook for their marketing initiatives. From their website:Each of the twelve brands we selected are innovators in their respective spaces. While their efforts weren't always perfect, they are certainly instructive for online marketers, who should use our report as a benchmark for future Facebook Pages, Facebook application sponsorships, or custom Facebook applications.
Campaigns Reviewed:
- Adidas
- Barack Obama
- Ben & Jerry’s (Application Publisher: Causes)
- BMW (Application Publisher: Graffiti)
- Burger King (Application Developer: Refresh Partners)
- Coca Cola
- Coldplay
- New York Times
- Papa John’s Pizza
- St. Martin’s Press (Application Publisher: Living Social)
- Travel Channel (Application Developer: Context Optional)
- U2 (Application Publisher: iLike)
And now for the obligatory ExactTarget tie in: you can use ExactTarget to allow subscribers to share part or all of your email content to their Facebook account. Check out the product page on our website.
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