The majority of people in the US prefer television as their source of news, followed by daily newspaper, radio and online sources. Even though it is currently being beat by other news sources, a study found that US adults currently get close to 15% of the their news from online sources, which is an increase from 12.7% the previous year.
It would be interesting to see if more targeted email marketing would help give the internet the edge over tv and radio as a news provider. Online news providers can target their audience geographically to give subscribers local news that is relevant to them. Moreover, they can target the subscribers by preferences to give them easier access to stories that align with their interests. The power of one to one marketing would allow for subscribers to receive news that is personalized particularly for them.
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