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Online Email Marketing

Google's Kind of a (B2B) Big Deal

Monday, October 19, 2009 by Al Iverson
Google employees Tom Oliveri and Vivian Leung point out over on Google's blog that Google Apps has gotten very popular in the B2B email hosting space. Google Apps, if you're not aware, is basically private-label Gmail for your domain.

I've been using it to host my personal email domain for a few years now, and I love it. And I'm apparently not the only one -- Google says that "over two million business and 20 million users in over 100 countries and more than 40 languages" have adopted Google Apps.

What does that mean to you? It means that Gmail's spam filtering matters to you if you're a B2B sender. Lots and lots of companies use Google Apps for email, and the spam filtering is exactly the same as Gmail's spam filtering. (And engagement rules at Gmail!)

(H/T: Mark Brownlow via Tamara Gielen)

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