Online Social Media Marketing

What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

Traditional retailers are seeing a major shift with how they communicate with and market to their customers. Gone are the days when brands and retailers told customers what they needed and where to purchase these “needed” items. In today’s retail marketplace the tables have turned. The customers are now in control and we once again have technology to thank. Through the Internet customers now have the ability to find the best price, choose what types of advertisements they are exposed to and can easily share with their friends and family what products they like or dislike. With this shifting of...

The actual definition of online identity can vary based on who you are asking. In my opinion online identity surrounds everything you do, say, approve, and share on the social web. It varies based on what social services you are using (Facebook, Google+, Twitter, etc) and whether you are actually being authentic.

I stumbled across an Ev Williams' blog post about online identity in which he describes the five pieces of online identity - authentication, representation, personalization, communication, and reputation. Simply put, you have to authenticate the "representation" of your personality...

It was great to host Super Bowl 46 in our hometown of Indianapolis. Millions around the world watched what has become America's largest sporting event. But viewers didn't just tune in for the game - the commercials have become a massive draw, creating an opportunity for marketers to make their mark.

Advertisers know that the millions they spend on a Super Bowl commercial will buy them millions of eyeballs in hopes of driving buzz to fuel their brand and boost sales. Super Bowl 46 saw advertisers tapping into that power as traffic on Twitter, Facebook and YouTube surged throughout the game. At...

Here's what you MUST know about B2B Social Media and how to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011. According to the Business Marketing Association (BMA), 89% of U.S. B2B companies are now using some type of social media to attract and engage buyers. But while some B2B companies are reaping huge benefits from social media, others are struggling.

Some B2B companies have found that professional networking sites like LinkedIn are an effective way to generate leads and influence decision-makers, while other companies find Facebook, Twitter...

• Direct Connect: A key differentiators from other social networks is that Google tools, like search or Gmail, are integral to how we interact online.  A Google+ Page feature is Direct Connect that makes it simple for people to connect with a brand page by letting people enter '+'...

• Join in on the social conversation – Social media platforms have been evolving at a rapid pace over the last 10 years and certainly made an impact on marketing for the Beijing games.
• Sponsor a Conversation - Individual businesses can also take advantage of the opportunity to gain commercial return from social media campaigns, as long as they...

The first ingredient...

Connections 2011 was all about the “Power of One,” and Geoff Ramsey of eMarketer and co-author of Digital Impact: The Two Secrets of Online Marketing Success lit up his keynote session with a witty and insightful presentation full of real world examples and great cross-channel marketing strategies.

Here are four key strategies for digital marketers that Geoff recommends.

1.    Personalize your media

Studies show the No. 1 priority of marketing executives for this year has been to improve segmentation and targeting efforts. Email is among the best medium for personalizing messages, generating the...