Email marketing is simple
As marketers, we spend too much time trying to measure click through rates and evaluating effective calls to action. We spend too much time creating new content we hope our audience will find compelling. We’re over-complicating one of the most basic marketing opportunities: the power of subscribe.
Every Friday at 7:58am, a company called Say Media owns two minutes of my time. I’ve come to expect the emails every week. I look forward to them. When they arrive in my inbox, I immediately dive in. Why? Because every Friday is Venn day.
This Week in Venn