Partners

Last week I spent some time in Michigan where we teamed up with Adobe and Demandbase to explore lifecycle marketing from a B2B lens. Marketing Profs recently published an article on some of the issues B2B marketers face on a consistent basis, and our seminars really aimed to tackle two of these glaring issues:

• One major obstacle to measurement is poor data infrastructure. 34% say they do not have the right tools to collect and analyze marketing program data.
• Another challenge is a lack of understanding of the metrics needed at each stage of the buying decision. 22% cite this as a top obstacle to...

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Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes:

• iPhone, Android, and tablets (mobile devices)
• Installed email programs like Outlook and Apple Mail (desktop)
• Email accessed through a web browser like Gmail and Yahoo! Mail (webmail)

This means that by a growing majority, subscribers are tapping and swiping instead...

“Email is dead – Sign up for our email to hear more…”

Google the phrase "email is dead" and you’ll find countless news articles, blogs and opinion pieces claiming the death of our beloved email is nigh--and that by 2018, email's trendier younger cousin social media will ensure that email becomes as popular a communication device as the carrier pigeon.

ExactTarget caught up with Dominic Edmunds--founder and president of SaleCycle, the basket abandonment email specialists--to get his thoughts on the death of email.

ExactTarget: So, Dominic, let’s get straight to the point. When will you be closing...

October 2012 was an exciting time for ExactTarget’s partner ecosystem. Not only was the Orange Partner Network program launched at Connections, but also in front of the 4,000+ attendees, ExactTarget was excited to present the Power of ONE Reseller Partner of the Year award to our Platinum partner, C.TRAC.

C.TRAC has taken ExactTarget’s passion and unwavering commitment to client success and worked it into their own daily business practices by truly embodying ExactTarget's core values. Combined with their innovative strategy, design, integration, database management, reporting services, and...

In his novel 1984 , George Orwell describes a society which is (among other things) riddled with constant surveillance. While Orwell’s novel is fiction, the era of Big Data is real. Working in technology partnerships at ExactTarget, I often discuss the benefits of marrying separate data sets in an effort to drive toward predictive relevance.

The opportunity for marketers to drive sales by leveraging actual consumer behavior data is practically endless. Yet as I travel around the country and speak to marketers about developing more relevant communications, I constantly hear the same...

If there was ever a buzzword in business that defined an era it would have to be “Big Data.” Everywhere you look there’s another article about merging data sets to make more relevant business decisions. To kick off blogging in 2013 I plan to write a few posts about how ExactTarget’s platform helps organizations leverage other technology providers to make more sense of this term. But first, what is Big Data? IBM shares some pretty eye-opening statistics in defining this term:

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in...

Remember that rather Orange stand at eXtremeCRM in Rome? Yes, that was us--ExactTarget!

eXtremeCRM was an awesome opportunity for Microsoft CRM partners across EMEA to network, find out what is in the roadmap for Microsoft Dynamics this year, and just share some CRM Love!

Many of you had the opportunity to speak with us and the conversations around partnership opportunities are just kick-starting. We are looking forward to seeing what the aftermath of the event holds for us all.

My favourite part of the event was Bill Patterson's closing presentation, it was great to see Bill echo ExactTarget’s...

At ExactTarget, being "Orange" isn’t just our internal company culture. In fact, partners who are part of our Orange Partner Network also embrace what it means to be Orange. These partners have taken ExactTarget’s passion and unwavering commitment to client success around the globe and worked it into their own daily business practices.

To recognize partners who truly embody ExactTarget's core values, we announced the winners of our "Orange to the Core" Channel Partner awards at the Global Sales & Services Kickoff event in January. I'd like to extend our congratulations to:

• ClickMail
• DEG Digital
• The...

We are excited to announce that ExactTarget will once again partner with Andretti Autosport for the 2013 season as a strategic sponsor for 2012 IZOD IndyCar Series Champion Ryan Hunter-Reay and James Hinchcliffe.

The entire Andretti Autosport team’s passion for precision, speed, accuracy, and real-time interactions make them a perfect addition to the ExactTarget family and ideal partners to carry the ExactTarget brand.

Ryan’s leadership on and off the track is impressive. He is the only driver to have won races in the IZOD IndyCar Series, CART, Champ Car, Rolex Grand AM Series, and American Le...

In case you hadn’t heard, ExactTarget launched the Orange Partner Network to our partners at Connections 2012. The Orange Partner Network includes three partner programs with which companies can participate – the HubExchange Partner Program, the Channel Partner Program (which includes our referral network), and the Services Partner Program. 

In its “Online Holiday Shopping Forecast and Trends” issued in September, eMarketer predicted that 25 percent of e-commerce sales will happen during the 2012 holiday season.

Without question, retailers are using traditional advertising tactics including radio and television commercials, direct mail and print ads to drive customers to stores. And many will use social media, online video, and in-store promotions.  But the biggest catalyst for holiday sales this year will be mobile.

New research Prosper Mobile Insights reveals why mobile devices are fueling holiday retail sales:

• 66 percent of...

Vero, a division of Suncorp Group, a leading provider of general insurance, banking, life insurance and wealth management in Australia and New Zealand, is constantly looking for ways to separate themselves from their competition. As a B2B company selling exclusively through brokerage firms, that’s not always easy to do.

Vero wanted to unlock the power of their data housed in salesforce.com to streamline communications across their multiple lines of business and to offer engaging, personalized emails.

This week I presented the Digital Down Under, our Australian 'Subscribers, Fans, and Followers' research at Bazaarvoice's Interactive Marketing Conference in Sydney & Melbourne. The 'Ignite' conference is designed to give Bazaarvoice customers an opportunity to network with other people in the online social industry, hear from Bazaarvoice subject matter experts and to focus on best practices around Facebook and Twitter for business.

For those of you who are new to Bazaarvoice, they're an Integrated Partner of ExactTarget that bring the power of social commerce and the customer voice to the...

They say that “two is better than one.” But when it comes to interactive marketing, I’d have to disagree.

I think that ONE is better than two.

We’ve all heard that siloed marketing is unsustainable and a thing of the past—if you keep your interactive marketing data separate from your social, website, point of sale, and other customer data,providing a cohesive brand experience for the end consumer seems further and further away. After all, your customers don’t silo their interactionswith your brand—why should you?

So, how can you unsilo your marketing and start functioning as ONE cohesive unit? 

Sta...