No really…it’s true! Your subscribers have significant control over your ability to get to the inbox.
How?
ISPs decide whether or not to accept your mail based on your sending reputation. A strong component of that sending reputation is what your subscribers think of you. And that opinion is made up of multiple factors. Do they know you? Are they expecting to receive messages from you? Are they engaged with the content? Do they care about or want this email at all?
If they don’t care about your mail, then chances are your open rates and click rates are very low. And that means your mail is more likely to go to the bulk folder. If they don’t want the mail (or worse, aren’t expecting to receive mail from you at all) they’re going to report it as spam. When an ISP gets too many of those “this is spam” reports about your mail, they’re going to block it or filter it.
See, even ISPs know that SUBSCRIBERS RULE! deliverability. Which is why you should, too!
Al Iverson
Director of Privacy and Deliverability
How?
ISPs decide whether or not to accept your mail based on your sending reputation. A strong component of that sending reputation is what your subscribers think of you. And that opinion is made up of multiple factors. Do they know you? Are they expecting to receive messages from you? Are they engaged with the content? Do they care about or want this email at all?
If they don’t care about your mail, then chances are your open rates and click rates are very low. And that means your mail is more likely to go to the bulk folder. If they don’t want the mail (or worse, aren’t expecting to receive mail from you at all) they’re going to report it as spam. When an ISP gets too many of those “this is spam” reports about your mail, they’re going to block it or filter it.
See, even ISPs know that SUBSCRIBERS RULE! deliverability. Which is why you should, too!
Al Iverson
Director of Privacy and Deliverability
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