Welcome to the 16th episode of the Baer Facts. Today we are discussing a recent report by JD Power and NetBase that explores consumers' thoughts about companies that are answering them on social media... and NOT answering them on social media.
As social media professionals, we accept as gospel that we should be listening and responding to customers in every possible scenario. What this research uncovers is that you are damned if you do and damned if you don't. The reality is, it doesn't matter what you do... half of your customers will be unhappy.
Here is the advice. Social media is becoming...Read More »