Permission Marketing and the Y Generation

ExactTarget has a passion for bringing marketers and consumers closer. And we’ve gathered the industry’s top thought leaders and interactive gurus for the second annual ExactTarget CONNECT Global Tour.

Marketers from across Canada will have the opportunity to meet, inspire, educate, and empower the future generation of digital marketing on June 12, 2013, at the Metro Toronto Convention Centre. This full-day gathering will include break-out sessions complete with leading-edge research, networking opportunities, and advice for guiding engaged digital marketing campaigns.

Leading the keynote...

Last week, ExactTarget had the opportunity to participate in one of our first tradeshow events in Stockholm, Sweden, home to our newest office location. Webbdagarna was a two-day event attracting more than 1,500 of the Nordic region’s interactive and web marketers--all keen to understand more about the future of cross-channel, how to implementeffective programs, and where to start in bridging the gap between offline and online channels.

ExactTarget Nordics recently opened its doors in Stockholm, Sweden, in the Östermalm business district. We’re excited to have a local team led by Henrik...

ExactTarget went big at the E-Marketing Exhibition in Paris last month! With a team of nearly ten in our Paris office, there was lots of “orange” to be had. This two-day event was held in the heart of Paris at the the Palais des Congres exhibition venue. 

Attendees of the E-Marketing Exhibition had a chance to hear several of our local thought leaders, include the Managing Director for our France office, Jean-Philippe Baert. As a veteran in the interactive industry in France, his message at the conference was focused on bringing to life the different ways of engaging with audiences. He also...

As our Global Marketing Manager at ExactTarget, it's a privilege to work with each of our different market locations: North America, Australia/APAC, Brazil, and our EMEA locations which include the UK, France, Germany, and the Nordics. Working with each of these talented teams around the world means that I get to see interactive marketing in action.

In fact, there is a lot planned for this upcoming quarter: ExactTarget will be making a grand entrance into some of our relatively new offices with exciting positioning of our cross-channel capabilities. This week alone we had a group of global...

Pointpal is an Australian and Singapore-based smartphone loyalty solution that helps consumers move from physical loyalty and stamp cards, to digital reward cards and memberships on their phone. Merchants can engage with Pointpal to build up communities of loyal consumers, offering tangible rewards for their loyalty, and engage with them in a true 360° fashion. For Pointpal, email marketing and automated email programs are a big part of their success. Pointpal recognised early on that relevancy is a critical component of success. They engaged ExactTarget for a way to send and track...

Recently I was taking a stroll at lunch through busy Martin Place in the Sydney CBD. What caught my attention was a clever social media campaign that Tim Tam put together to attract passerbys and let them know "we actually listen!". For those of you not familiar, Tim Tam is a delicious wafer cookie that's very popular in Australia.

Back in January, Matilde-Rose posted what she probably thought was a meaningless Facebook post. One of those "I'm really craving a candy bar right now", but little did she know it turned into a live interactive campaign in the middle of Martin Place. Her post read "I...

ExactTarget's annual user conference, Connections, is a really big deal for our customers. Every Autumn, thousands of interactive marketers from around the globe head to Indianapolis for 4 days of thought leadership, content, and empowering stories for the world's largest interactive marketing conference. This October, over 4,000 will gather in Indianapolis and it's sure to be our best year yet. With offices around the world, we saw a great opportunity to take the great success of Connections to various offices around the globe for CONNECT: Marketing to the Power of One. These day long events...

Financial institutions go to great measures to protect customers’ assets. They have vaults with steel locks, unbreakable combinations, and security guards. Finger prints and passwords are required, and only certain personnel are allowed to access information. These institutions are held legally responsible for protecting their customers’ important belongings, and they place a significant amount of trust in their Email Service Provider (ESP) to do the same.
 

Serving the financial industry is a big step for ESPs – one which not all can handle. When financial service companies select a platform...

The interviews are done, "cat chats" successful, and tours have been given. The Catapult class of 2010 can breathe easy now that Finalist Night is behind them. Yesterday, over 20 top graduates from all over Indiana came together for a night away from school. After 6 hours at ExactTarget's headquarters, they all left knowing a little more about one of the fastest growing 1 to 1 marketing communications companies in the nation.

One of the highlights for the current Catapults was at the end of the night where we kicked back, relaxed, and shared stories about our first year here. Yes, there were...

In a world where technology is ever evolving, it's no wonder most senior citizens choose to avoid technological devices almost completely. Okay, to be fair, there are a few that completely negate this statement. Take the 80-year-old minister we met in Cincinnati on our Catapult Email Marketing research project. Not only did he have a laptop, he used iTunes on a regular basis and even downloaded e-magazines. But, statistics show he's the exception.

According to a recent article, only 28% of senior citizens use the internet on a daily basis. In contrast, 90% prefer to talk with friends...

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