In the month of May, the entire city of Indianapolis is taken over by “The Greatest Spectacle in Racing” – The Indianapolis 500. And for one weekend each year, this historic race captures the country’s attention. That short span of attention is the perfect opportunity for the sport to capitalize. In the digital era, the Greatest Spectacle in Racing becomes the greatest spectacle in social media.
In years past, the “500” – a race so famous it can be called by a number – has been criticized for its lack of enthusiasm around the social media arena. For an event this big, with so much attention...Read More »