Predictions2013

I meet many people on my travels while representing ExactTarget at conferences and events. It is just a fact of life. However, it is rare that I enjoy meeting someone as much as Ian Greenleigh from Bazaarvoice.

"Bazaarvoice, translated literally, is the 'voice' of the 'marketplace.' We believe customers still want to share experiences and opinions, and learn from people like them when they make buying decisions. If companies listen carefully, they'll change the way they do business – focusing on what's most important to their customers."

Bazaarvoice is an excellent partner of ExactTarget and I...

In this #InspiredMarketing blog series, we have shared predictions on the future of marketing from 25 industry thought leaders. These predictions are also compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In our final post of the series, Christopher Krohn of Restaurant.com shares his thoughts.

2013 Means “Game On” for Gamification

Marketing fads and gimmicks come and go— from sock puppet ads to Second Life virtual stores. Every now and then, however, true innovations emerge that revolutionize how marketers engage with customers. From where I sit, 2013 will be the year in...

We had the pleasure of meeting Richard Pasewark and the Visible Technologies team at Connections this year. While chatting about their product and services, we asked Richard his opinion on the future of social media. Richard believes that social is the largest untapped source in the consumer and B2B marketplace.

What do you think?

You can read more inspired predictions in our Inspired Marketing Predictions for 2013 whitepaper, and don't miss our other video interviews about the future of marketing.

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Linda Woolley from the DMA shares her thoughts.

Regulatory Threats Rise Up

The economic turmoil of the past four years has deeply affected the marketing industry. Yet, of all the changes I’ve observed, perhaps the most significant has been the evolution of marketing data as a highly effective driver for bottom-line growth.

According to “The Power of...

I recently had the pleasure of interviewing Geoff Livingston about the future of marketing (among other things), and he had some interesting points around the future of mobile in 2013. 

You can read more of Geoff's thoughts in our Inspired Marketing Predictions for 2013 whitepaper, and don't miss our other video interviews about the future of marketing on YouTube.

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, David Berkowitz from 360i shares his thoughts.

3D Printing (The “D” Stands for Disruptive)

In 2012, 3D printing started to migrate from the lexicon of techie tinkerers to the business trades. By the end of 2013, marketers will need to engage in serious scenario planning to assess how 3D printing may impact their businesses.

Two companies that best...

While talking about the Addcovate product, Marcus and I jumped on the idea of relevant content and future of marketing. Marcus believes that internal sources of content will be extremely important for the future of organizational success in 2013 and beyond. 

What do you think?

You can read more of Marcus' thoughts in our Inspired Marketing Predictions for 2013 whitepaper, and don't miss our other video interviews about the future of marketing.

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Joe Pulizzi of the Content Marketing Institute shares his thoughts.

The Rise of the Chief Content Officer

2012 was the year content marketing came to life in North America. According to research from Content Marketing Institute and MarketingProfs, approximately 90% of all marketers use some form of content marketing. This means that now, when we say...

As a nod to the North American International Auto Show starting today in Detroit, we present this bonus #InspiredMarketing Predictions post from Jamyn Edis of Dash Labs. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013.

The Automobile Ascends

As the evolution of consumer engagement moves from web to social to mobile, we'll see an increasing desire to leverage the latest innovations. The amusing thing is, a lot of that will be right under our noses— everyday objects. Some people call this the “internet of things.” Others call it “physical...

We had the pleasure of interviewing Adam Schoenfeld, CEO of  Simply Measured, at Connections this year. Today we're sharing his thoughts about the future of social media as part of our focus on Inspired Marketing Predictions for 2013.

In Adam's words:

"Our goal is to put the tools to understand business data in the hands of business users. We think reporting should be simple, beautiful, and accessible for everyone – not just data scientists. Our software streamlines the process from data to deliverables and eliminates the countless hours spent on everyday reporting tasks. We do this by putting...

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Kip Edwardson from Scotts Miracle-Gro shares his thoughts.

Get the Picture(s)!

As a fan of the Cleveland Browns and the Minnesota Vikings, I’ve been wrong more often than not when it comes to predicting the future. If I was right, my teams would have at least five Lombardi Trophies apiece. And I never did marry Drew Barrymore like I told everyone...

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Mathew Sweezey from Pardot shares his thoughts.

Early Adopter Window Closing

The modern digital marketing revolution has spawned new marketing mediums and techniques such as SEO, SEM, and social media. The early adopters of these technologies have seen the largest gains for taking that initial risk.

Now that SEO, SEM, and social media are standard...

I had the pleasure of interviewing Jamie Notter, author of Humanize and a brilliant human being, as part of our continued focus on Inspired Marketing Predictions for 2013. During the interview I asked Jamie for his prediction for the coming year. 

"I'm not a futurist, but from the conversations I am having I still think big data is going to be number one on our attention in the coming year. It's obvious that big data is relevant to marketing folks. What's more interesting to me is that big data is going to be applied to a variety of management segments. 

Big data shines a light on the fact that...

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Stephanie Miller from the Direct Marketing Association shares her thoughts.

Technology Optimized to Serve Customers

Technology will not drive digital marketing innovation in the coming years. Smart marketers will. To be precise, smart marketers who use smart technology will drive the most innovation. But don’t get cocky, now. Marketers are not in...

Today we continue our focus on Inspired Marketing Predictions for 2013, including predictions from our amazing burst session speakers during Connections 2012.

Today we feature Marcus Ruebsam, Vice President of Global Solutions at SAP AG, Germany. His topic of discussion: the future of CRM.

Check out the video:

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, blogger and social media specialist Andre Bourque shares his thoughts.

Beneath the Surface: Storytelling in 2013

For years, Seth Casteel photographed dogs leisurely floating in pools and playing in water fixtures. It wasn't until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an...

I recently had the pleasure of interviewing Ann Handley, Chief Content Officer for MarketingProfs and author of Content Rules, as part of our continued focus on Inspired Marketing Predictions for 2013. Our conversation covered a number of topics, which we will share in several posts in the coming months.

During the interview I asked about the future of marketing, and I loved her comments about where marketers should be focused in the coming months/year. 

What's next in marketing?

"I feel like we need to be really good at what's now. Social media has been around for a really long time and some...

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, author and strategist Geoff Livingston shares his thoughts.

2013: The Year of Clicks and Mortar

The big shift for social media in 2013 has little to do with technology evolution or new social networks that we'll see. Rather, it will revolve around how brick and mortar businesses—in particular, stores and entertainment venues–integrate social into...

As we all make our way back to reality after the holiday break, we will continue to explore the future of marketing through our Inspired Marketing Predictions for 2013 whitepaper. And while we're at it, we also want to share some predictions from our amazing burst session speakers during Connections 2012.

Our featured speaker today is Brent Hieggelke, CMO at Urban Airship, discussing the future of brand loyalty.

Check out the video:

In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Maddie Grant of SocialFish shares her thoughts.

Social Gets Infused in the Business World

We’re in a transitional period in which companies are struggling to integrate social into their business processes, and it goes way beyond marketing. Those that confine social activity to specific sales or marketing “channels” will soon be at a huge disadvantage to...