There’s nothing quite like a classic combo. Dinner and a movie. Burgers and fries. Opt-ins and SMS? Yes, please.
Many consumers have long associated the act of opting-in as something to be done by email, for email. But today’s cross-channel world doesn’t just include email. Companies and organizations could find big success in acquiring new customers by adding a mobile component with SMS (short message service). There are two great approaches to this strategy:
1.
Email opt-in via SMS
This one is a quick addition to reinforce the presence of your
email campaigns, as well as how easy you’ve made it...
For many
marketers, keeping subscriber data as up-to-date as possible is a
constant struggle. For some, it’s like keeping a teenager’s room
clean—an endless endeavor. Every time an email is sent, the
reply inbox gets flooded with out-of-office notifications,
unsubscribe requests, and (sometimes!) valid customer
responses.
Recently,
Twitter announced a new security feature to better protect
accounts: login verification. This optional two-factor
authentication method will run a second check upon
sign-in to Twitter.com to ensure it's really you. You must 
Show
of hands—who wants a great user experience that helps save time?
How about easy-to-read information? Glad we’re on the same
page.
Convenience,
ease-of-use, and efficiency are no longer wants, but necessities in
our fast-paced society. Auto bill pay, GPS, and other developments
in technology continue to automate our lives. Marketers are working
to stay at the forefront of their customers’ interactions across
channels—including mobile.
