There’s nothing quite like a classic combo. Dinner and a movie. Burgers and fries. Opt-ins and SMS? Yes, please.
Many consumers have long associated the act of opting-in as something to be done by email, for email. But today’s cross-channel world doesn’t just include email. Companies and organizations could find big success in acquiring new customers by adding a mobile component with SMS (short message service). There are two great approaches to this strategy:
Email opt-in via SMS
This one is a quick addition to reinforce the presence of your email campaigns, as well as how easy you’ve made it...