Tuesday, January 20, 2009
Sometimes it truly only takes a little bit “extra” to drive a successful email campaign. Our most successful Reseller partners are doing just that...taking the best of what ExactTarget has to offer and mashing that up with their own services - equating to a successful customer experience. ListEngage, one of our oldest Reseller partners, has been working with a client to provide their monthly newsletter in nine languages - English, German, French, Italian, Spanish, Chinese, Korean, and Taiwanese. The challenge was that the client had a variety of databases, not all of which included a language choice for each subscriber. So the default was to match the language of the email to the country of the subscriber. But what if there is an English speaking reader in China? They found an effective and simple solution. First, each email newsletter is also converted to a .pdf file and stored within the Document Library. Then they included a language bar within the email newsletter that linked to the other emails. With just a couple clicks, readers could choose to view the same email in a different language. This drove higher open rates and higher click-thru rates – not to mention the time saved by the client’s customer support team in not having to resend emails in a different language. Simple yet effective email marketing. More tips can be found at http://blog.exacttarget.com/blog/best-email-programs. Feel free to send me your success stories at firstname.lastname@example.org.