Friday, January 16, 2009
For this first foray into blogging and focusing on our Reseller Partners, I thought I would take the opportunity to first provide a brief overview as to how ExactTarget defines our Reseller Partners.
When we first implemented the idea of selling through channels, we called everyone an Agency. As the company grew and our understanding of our channel partners evolved, we came to understand that when it comes to the term “Agency” – one size does not fit all.
This year at Connections '08 - our annual user conference – we launched the new ExactTarget Partner Network. The theme is “Shared Success. No Boundaries.” We wanted to develop a program that would build off of each other’s strengths to dominate the email marketing space.
In our “ExactTarget Partner Network Overview”, we describe our Reseller Partners as companies that “represent ExactTarget in the marketplace and provide marketing expertise to their clients to ensure the successful use of our solution. Reseller Partners have invested the time and resources to certify themselves to properly sell, service, and provide level-one support for the ExactTarget solution. Want to learn more? http://email.exacttarget.com/Partners/ResellerPartners.html. Next up…diving into some of the success stories of our Reseller partners.