The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends
from across the interactive marketing world. The virtual coffee
chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate. The person
with the best tweets wins a Starbucks gift card!
We're excited to host Rachel
Modiano, Director of Marketingt for iGoDigital, the leading provider
of personalization services that guide...
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There’s been a new trend cropping up lately in inboxes – maybe
you’ve seen it? It’s full of love. Sometimes it points you in the
right direction. Other times, it’s simply breaking up the
information overload.
What’s the trend? It’s icons in subject lines, and marketers in
every vertical are finding ways to use this eye-catching new tool
to snag more opens on their emails.
It’s actually not that new. Since a fourteen year old
first learned to text her friends, they’ve been putting the <
together with a number 3 to create a heart. (It looks like this:
<3 See it?)
What IS new is that all kinds of...
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What is Bazaarvoice Social Summit?
The Social Summit is a two day conference, April
11th-13th, filled with social strategists and
executives from top brands. These leaders will share trends
and strategies for using social data in a customer-centric
world. Join ExactTarget in listening to:
- Top thought leader Keynotes
- Interactive session tracks
- Emerging Bazaarvoice initiatives and strategies
Summit Party
Thursday, 6:30 PM
Join us, Texas-style, in hanging out with Bazaarvoice and the
attendees at their grandest Summit party yet. A showcase of
local bands will set the tone for the evening while we...
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Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guest will
be me, Elizabeth Music, Industry Marketing Manager, Retail here at
ExactTarget. We...
Read More »
Traditional retailers are seeing a major shift with how they
communicate with and market to their customers. Gone are the days
when brands and retailers told customers what they needed and where
to purchase these “needed” items. In today’s retail marketplace the
tables have turned. The customers are now in control and we once
again have technology to thank. Through the Internet customers now
have the ability to find the best price, choose what types of
advertisements they are exposed to and can easily share with their
friends and family what products they like or dislike. With this
shifting of...
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Recent mobile
research publshed by Pew Internet & Research
came like a text message from my mother: initially as a huge
surprise, but one I knew was going to happen sooner or later. The
industry has been talking about in-store mobile experiences for
long enough, but the data spelled out the staggering facts.
The zinger for marketers: according to Pew Internet
& Research, half (52%) of adult cell phone owners "used
their devices while in store to get help with purchasing
decisions." Whoa.
I'm one of them. When I purchased a refrigerator for my new
home recently, I called another store to price...
Read More »
Marketing For Good this Holiday Season
This
time of year consumers are getting marketed to at warp
speed. The brands that do it right are sending relevant,
timely email, Facebook posts, and tweets to their targeted
audiences. This is also an opportune time to connect your
marketing efforts with a cause so you not only increase your bottom
line but help others along the way. Who doesn’t feel better
about a purchase when they know they are supporting a charitable
cause?
A great example of ‘Marketing for Good’ is Plum
District, a daily deal site targeted at moms and
families that features deals...
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First it was Black Friday. Then,
Cyber Monday became as common as fruitcake jokes during the holiday
season. Now, get ready for Green Monday.
But, what the heck is Green
Monday? The term was actually coined by eBay to describe its best
sales day in December, and is designated as the second Monday in
December. The main significance is that Green Monday signals the
last chance for shoppers to receive online orders with regular
ground shipping. ComScore reported $954 million was spent online on
Green Monday in 2010. This represented the second largest day of
online spending in the 2010 season,...
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Wearing a lighted Santa tie or
reindeer antlers might make you stand out at the office this
holiday season, but to capture subscriber’s interest in their inbox
– you’re going to have to get creative (and relevant).
With the average retailer sending a
whopping 17.3 emails during November and December in 2010, making
your message stand out from the rest is key to driving performance
with your email marketing program this holiday season.
Standing out from the crowd doesn’t
mean just creating the most compelling or edgy subject line you can
come up with (though that helps), but consider how...
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We're
all sick of irrelevant emails. But with an overwhelming amount of
data, it's hard to uplevel your retail marketing efforts. Ready to
trade in multi-channel woes for cross-channel success? Leave
tedious data management behind with quick wins that you can
implement NOW for a complete view of each customer.
From Point-of-Sale and email to Twitter and Foursquare, there's no
question that data is everywhere. But what you're doing with that
information is the difference between challenge and
opportunity.
That's why we've created these quick wins to help you get the most
out of your data. These...
Read More »
As the fall
season is in full swing, the Holidays are around the corner. As
shopper’s, we’re bombarded with countless deals and coupons from
retailers trying to capture our attention. For retailers, it’s a
chance to welcome back loyal customers, inform them of new products
and offers, and drive new sales, but it’s not easy.
Our goal at ExactTarget is to
empower retailers and clients across industries to generate
personalized, relevant messages to customers. How are you engaging
with your customers? What about your communication strategies and
relationship efforts build customer loyalty and set...
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In the last post of our series, we’ll explore the vast array of
message types and the formats they take on. View my previous posts
to learn more about
Contact Strategy Development and
Message Personalities.
MESSAGE TYPES
A successful contact strategy will be a thoughtful combination of
the message types needed to meet unique business goals and
subscriber needs. Which make sense for your brand?
Newsletters
News / Editorial Feed
Welcome / Opt-In
Profile Updates / Preferences
Promotions / Cross-Sell
Retail Promotions
Rewards
Coupons |
Reengagement / Retention
Subscription Confirmations
Alerts /... |
Read More »
Retailers interact
with customers in ways unlike any other industry. Whether through
email coupons or face-to-face interactions at the register, you
have more customer data sources to consider than most other
marketers. But online and offline marketing still remain
disconnected, leaving additional opportunities for increased
transactions untapped. At the same time, consumers can become
frustrated or feel undervalued when their interactions with a brand
aren’t appreciated or cohesive.
Plain and simple, consumers’ offline shopping behavior deserves as
much attention as their online shopping...
Read More »
Picking up from my last post on
Contact Strategy Development, we’ll continue to explore the
message personalities that make up successful contact strategies.
As our own human personalities set us apart as unique and special,
messages also provide the opportunity for a brand to allow their
unique voice to come through. Brands can set themselves apart from
the pack using clear communication, unique presentation and
outside-the-box thinking, and those results become more meaningful
when the value to the subscriber is apparent.
Message PersonalitiesWhen planning, each message that makes up an...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends
and campaign ideas across the interactive marketing industry.
We call the virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat featured our partner,
Metrics Marketing, talking
about targeted marketing campaigns during and after the holiday
shopping season. Here's a snapshot of the conversation we had about
smart strategies for interactive marketers to leverage this
season.
@ETNexus: Tis
the Season (soon)! Let’s first identify the most...
Read More »
The
ExactTarget Nexus
team invites you to participate in our #NexusCafe Twitter chat
tomorrow and every Thursday from 11am-12pm ET, where we discuss
emerging topics and trends from across the digital marketing world.
The virtual coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate.
This week's guest is our partner,
Metrics Marketing Group,
@MetricsMrktg, an
analytics-driven database and interactive services firm. Metrics
Marketing recently developed an integration between ExactTarget
with the...
Read More »
I really enjoyed hearing from Best Buy's Robert Stephens. He was
hilarious, blunt and informative. It was great to hear his opinions
on how technology can impact the retail space in a more powerful
way.
This blog post was written by Jon from Riley Kids as a part of the
Connections blogging contest. See additional contet from the
contest
here.
Most retailers don’t
have a Chief Technology Officer. Then again, most companies aren’t
like Best Buy. The man behind the innovation? The same “geek”
behind the most recognizable tech support group today—Best Buy CTO
and Geek Squad Founder Robert Stephens. 
Stephens took the stage at Connections 2011
earlier this week to discuss Best Buy’s Power of “One Vision” and
“One Team” with ExactTarget CMO Tim Kopp. And like many others in the audience, I was
captivated and refreshed by a few of the insights he had to
share:
1.
Trends will happen with or without your company’s
consent. As CTO,...
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