Monday, May 21, 2012
The ExactTarget Nexus team invites you to participate in our first Australian #NexusCafe Twitter chat! Our North American colleagues have been meeting weekly to discuss emerging topics and trends from across the interactive marketing world, and now we think it's time for 'Down Under' to join the conversation.
The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTargetAU. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. Check out some of our past discussion topics. And don't forget, the person with the best tweets wins a #NexusCafe T-shirt!
We’ll kick-off the first Australian #NexusCafe chat on Thursday, May 24 at 11am-12pm (AEST)! Our topic is inspired by Joseph Jaffe’s book Join the Conversation. Joseph recently joined us for an inspirational keynote presentation at our Global Connect Sydney event. As the founder and partner of Evol8tion, LLC, Joseph is a thought leader on innovation, marketing, and social media known for matching early stage start-ups with established brands for mentoring, pilot programs, and investment.
Being inspired by Joseph’s book, our topic will be focused on how marketers should engage with consumers with the power of community. Here’s a peek at the questions that we’ll discuss during the chat:
- Conversation is a two-way dialogue that is organic, natural and unpredictable. Do you find brands have trouble shifting from one-way communications to a conversation? Why?
- What are some ways companies can join a conversation already in progress on social media networks?
- What are content ideas and strategies for starting new social conversations?
- Consumers can be weary of marketing messages in social media. What are some effective social media engagement strategies?
- What are some examples of brands that do a good job with inspiring community in their social content?
- How do you inspire healthy discussion from brand blog content?
- What role does marketing have on customer service and satisfaction?
- Do you have any good resources on this topic that you’d like to share?