Relationships & Results
Scott Dorsey, ExactTarget’s CEO, shares
his thoughts on permission marketing,
company growth & product development.
Relationships & Results
Earlier today, we announced that our Pardot team was named Atlanta’s “Best Workplace” for the second consecutive year in the small business category of the Atlanta Journal Constitution’s “Top 100 Workplaces” program. This is awesome - an outstanding honor and testament to the culture that Adam Blitzer and the team have built at Pardot.
Celebrating
and cultivating company culture has always been a cornerstone of
ExactTarget. This recognition is particularly special because the
award was based on anonymous employee engagement surveys conducted
in December - two months after ExactTarget acquired...
Every year, we develop a theme to guide our company. 2012 was the year of "Inspiration" -- and it certainly delivered. In March, we were so fortunate to complete one of the largest SaaS IPOs in history. Ringing the opening bell on the floor on the New York Stock Exchange was an incredible moment and milestone for our company. Going public was the culmination of twelve years of extraordinary hard work (and great fun) by so many amazing people -- and most importantly, provided us with a springboard to more product innovation, strategic acquisitions, global expansion and focus on client success.
We...
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Moments ago we announced the completion of two incredibly strategic acquisitions - marketing automation provider Pardot and Web personalization provider iGoDigital. These transformational additions to the ExactTarget family broaden our suite of digital marketing products with B-to-B Marketing Automation and expanded Web capabilities that include predictive analytics.
Let me share a little more on each of these great new additions.
Pardot - In talking with clients around the world, it became clear that the marketers are hungry for a lead nurturing solution that integrates with their broader...
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Such an exciting day as Facebook completed their record-setting IPO. The buzz this morning brought back so many amazing memories from our IPO on March 22nd (including our first interview as a public company on CNBC). I have been so busy over the last 60 days that I haven't had an opportunity to share reflections on my blog. Here are a few...
The entire process - from drafting the S1 to the roadshow to ringing the bell on the New York Stock Exchange (and live simulcasting the event to all of our employees around the globe) was an extraordinary experience. The NYSE were terrific partners -...
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What
an experience yesterday - I was so honored to join President Obama
and many business and government leaders in the Rose Garden of
the White House for the signing of the JOBS
(Jumpstart
our Business Startups) Act. This important
legislation, which passed on the day we became a public company,
paves the way for entrepreneurs to gain access to new capital to
fuel job-creating innovation and growth.
Our friend and venture investor Kate Mitchell (Scale Venture Partners) led the IPO Task Force comprised of academics, investors and executives. ExactTarget’s Chief Administrative Officer Traci...
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Consumers are interacting with brands in real time across email, mobile, social media and the Web – often from the phone they carry in their purse or pocket. It’s a new real-time reality that creates tremendous opportunity for brands to engage, yet many still fall short – siloing interactions to online and offline teams and delivering brand experiences that are far from ideal.
The best minds in marketing have joined us at Connections 2011 to empower marketers with new ideas, innovations and products to meet the needs of today’s hyperconnected consumer. From eMarketer’s Geoff Ramsey to...
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Earlier today we announced our acquisition of Frontier Digital in Sao Paulo, Brazil, marking our entry into Latin America. The acquisition provides incredible opportunity to bring the power of ExactTarget to a fast growing region of the world and brings the best minds in Brazil’s interactive marketing industry to the ExactTarget team.
Edson Barbieri, cofounder and CEO of Frontier Digital, will lead our efforts in the region as Managing Director, ExactTarget Brazil. Edson is a veteran Brazilian marketer who has helped define interactive marketing in the region and has led Frontier Digital to...
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The
energy in Indianapolis is incredible this morning, as marketers
from around the globe continue to arrive for Connections 2011. The buzz
surrounding Connections has never been stronger – and we’ll help
fuel the conversation over the next three days with unveiling of
new products, big announcements, world-class speakers and
educational tracks to help marketers embrace a new era of
marketing.
This year’s conference theme is The Power of One, and we
will deliver ideas and innovations throughout the week that focus
on the power of one consumer to change a brand, one technology to
change an...
The devastating earthquake and tsunami in Japan have touched the
hearts and minds of people around the world. For us at
ExactTarget, the disaster hit closer to home as we recently
launched a
partnership with NTT to bring our CoTweet social media solutions to
Japan. Our employees have been traveling to and from Tokyo
for months - fortunately, our employees and our friends at NTT are
safe. Our thoughts and prayers go out to the NTT family and
the people and communities of Japan as they respond to this
disaster and begin the process of cleanup and reconstruction.
Despite being thousands of...Read More »
Despite being thousands of...Read More »
This morning’s
Wall Street Journal features a great list of the most promising
venture-backed companies in America, and I am proud to share that
ExactTarget was one of the
top 50! It is an exciting accomplishment for our team,
our board and the thousands of clients around the globe that rely
on our technology to connect with their customers online.Interestingly, 35 of the top 50 companies on this morning’s list were located in California. As a Midwest founded and headquartered company, we are proud to represent the growing technology community in Indianapolis, Indiana and across...Read More »
What a historic day for
ExactTarget! Ten years ago today, we filed ExactTarget LLC
with the state of Indiana. Chris Baggott, Peter McCormick and
I had a vision to help marketers leverage data to connect with
their customers via email. We were convinced that this
emerging channel would help businesses of all sizes deepen customer
relationships through targeted and relevant communications.
Starting a web-based software company in late 2000 seemed crazy to
many - the internet bubble had burst, the economy was struggling
and the three of us were first time software entrepreneurs.
Long odds...Read More »
Earlier today we announced that we have acquired mPath Global in
Australia, giving us an incredible foundation to serve our more
than 150 clients throughout Australia and the Asia Pacific region.
By acquiring mPath, we will enter the market with a tremendous base
of customers and the opportunity to introduce marketers across the
region to an entirely new approach to interactive marketing.
At the helm of our new Australia operation will be a familiar face
to the ExactTarget family. Chris Gartlan, CEO and founder of mPath,
will lead our efforts as the managing director of ExactTarget
Australia...
ExactTarget was named Technology Company of the Year for the fifth
time in six years May 15 at the annual
TechPoint Mira Awards.
It’s an incredible accomplishment to earn the title from the field
of more than a dozen of great companies, and is another great
testament to our team’s commitment 
to innovation and
passion for delivering new communications solutions to
organizations around the globe.
Over the past year, we’ve
invested in new technologies,
expanded our
global organization
and attracted a historic
level of investment to fuel our continued innovation and enhance our capabilities...
More than 150 of our top partners
from around the world joined us May 11 – 13 in Indianapolis for
the 2010 Global Partner Summit
to hear insights on ExactTarget, our
business and the incredible opportunity we have to help
organizations make the most of the evolving world of email
marketing and interactive marketing. It was an incredible
opportunity to witness the passion, commitment and focus the
Partner community shares for using our technology to deliver
results for clients.
For nearly 10 years, our network of interactive agencies,
integrated technology partners and embedded partners have...
ExactTarget
is once again a
Best Place to Work in Indiana for the fourth consecutive
year! We had our best finish ever, moving up from 7th place in
2009 to 3rd place this year. It’s a fantastic accomplishment, and
one that is incredibly special to me, as it’s an award based
largely on the results of anonymous employee surveys that ask
questions on everything from job satisfaction to
culture.
We’re committed to continue fueling the passion, energy and results-focused entrepreneurial spirit that made ExactTarget the company it is today – no matter how big we become or how far our global reach...
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The below message was sent to all ExactTarget clients
March 2, 2010. For additional information on the acquisition,
visit www.ExactTarget.com/Connected
Today is a historic day for ExactTarget and our clients! We are taking an enormous step forward in helping you bring together all forms of interactive communications and drive deeper customer engagement by combining the power of email marketing and social media.
I am excited to announce ExactTarget has completed the acquisition of CoTweet, the enterprise leader...Read More »
Email Marketing Meets Social Media - ExactTarget & CoTweet from ExactTarget on Vimeo.
Today is a historic day for ExactTarget and our clients! We are taking an enormous step forward in helping you bring together all forms of interactive communications and drive deeper customer engagement by combining the power of email marketing and social media.
I am excited to announce ExactTarget has completed the acquisition of CoTweet, the enterprise leader...Read More »
Industry analyst Forrester Research released the
“Forrester Wave:
Email Marketing Service Providers Q4 2009” report Dec. 23 and
named ExactTarget at the front of the email marketing leader pack.
While it’s a monumental achievement in our business and
highlights our relentless pursuit of innovation and service, the
real credit goes to you - our customers. ExactTarget was the only
vendor evaluated to score a perfect 5 out of 5 in the customer
category – an aggregate rating of customer satisfaction, customer
diversity and number of customers. I’m humbled by the
resounding vote of confidence our...
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Best wishes to you and your family this holiday season. This is
always a special time of the year as we get the opportunity to look
back on our accomplishments and look forward to the year ahead.
As I pause to reflect this year, I am truly humbled by the
amazing team that surrounds me and the clients, partners and
friends who have made this year one for the record books. We
are truly blessed to have a year filled with celebrations,
successes and a list of accomplishments that includes
record-setting investment,
international expansion and
accelerated growth.
While the headlines are...Read More »
While the headlines are...Read More »
Connections has
sold out AGAIN this year with a record 1,300
marketers from around the globe scheduled to attend the three-day
conference. We’ve built a blockbuster lineup of talent to
provide insight and information including three-time New York
Times bestselling author Malcolm
Gladwell, academy-award winning actress Marlee Matlin and industry
thought leaders hosting nearly 30 interactive breakout sessions
ranging from e-marketing best practices to building multi-channel
marketing campaigns.
Connections always
creates great opportunities to connect with the world’s best
marketers, and I expect...
It’s never been clearer
that the technology industry is thriving in the Hoosier
state! Last week I had the opportunity to participate in
Indianapolis’ annual
Tech Point Innovation Summit and was elated to see
the great high-tech Indiana companies all coming together to
learn, grow and thrive as a collective team.
ExactTarget is proud to call Indiana home and partner with our fellow Indiana tech companies like Vontoo, Cantaloupe and Compendium to extend our world-class communications technology to their platforms via the ExactTarget Extensions Network. The great news is our list of Hoosier...
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