I am very competitive. So, when my co-founder Chris Baggott (now CEO of blogging software company Compendium) challenged me and the ExactTarget team to a “Blog Down”, I couldn’t resist. You might be wondering, “What is a Blog Down?” Good question! Our “Blog Down” is a monthly competition to see which company can generate more content and post more blogs. At stake – a pizza party, a friendly wager between me and Chris and big time bragging rights. Check out the crazy poster that Compendium created.
So, look for a considerable increase in blog activity and solid content from the ExactTarget team. Blogging is very strategic to our business – it provides us with a platform to showcase our clients, partners and employees – and share our point of view on the rapidly evolving world of email and interactive marketing. My personal blog is intended to give readers greater insight into ExactTarget – our vision, strategic direction and company culture. We have 400 remarkably talented employees who are passionate about building great software and serving clients – hopefully, you will get to know many of these dedicated people through our blogs. In fact, we might need all of them to start blogging just to compete with Compendium!
Enjoy our blogs – and please join the conversation through posting your comments and emailing me your ideas, thoughts and questions.
Cheers,
Scott
So, look for a considerable increase in blog activity and solid content from the ExactTarget team. Blogging is very strategic to our business – it provides us with a platform to showcase our clients, partners and employees – and share our point of view on the rapidly evolving world of email and interactive marketing. My personal blog is intended to give readers greater insight into ExactTarget – our vision, strategic direction and company culture. We have 400 remarkably talented employees who are passionate about building great software and serving clients – hopefully, you will get to know many of these dedicated people through our blogs. In fact, we might need all of them to start blogging just to compete with Compendium!
Enjoy our blogs – and please join the conversation through posting your comments and emailing me your ideas, thoughts and questions.
Cheers,
Scott
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