ClickZ named ExactTarget the ‘Best Email Marketing Tool’ in their annual Marketing Excellence Awards this week. I’m a competitive guy, so needless to say I was thrilled to hear that we edged out our competition for the recognition. More importantly, though, I was excited for the more than 7,000 companies who use our platform to power everything from their marketing messages to e-statements and fraud alerts. The award is validation that the one-to-one platform they use on a daily basis is the most sophisticated and best product on the market. More than nine years ago when Chris, Peter and I founded ExactTarget, we knew there was a huge opportunity in the market to provide marketers a solid solution to better connect with their customers. Today when clients tell me about the amazing results they have been able to achieve using our platform, I still get chills. It’s what drives us to continue to bring new innovations to market like integrated SMS, voice, landing pages, live content and Social Forward(TM), and it’s what makes recognitions like this possible.
Congratulations to each of our clients and to our team for the ClickZ win and the recent recognition from American Business Awards, TechPoint and Best Places to Work. While our focus will always remain on delivering new innovations to help our clients look like the marketing rock stars they are, new additions to the trophy case are pretty cool.
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