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ExactTarget Named A Leader in Email Marketing by Forrester Research

Monday, December 28, 2009 by Scott Dorsey
Industry analyst Forrester Research released the “Forrester Wave: Email Marketing Service Providers Q4 2009” report Dec. 23 and named ExactTarget at the front of the email marketing leader pack.  While it’s a monumental achievement in our business and highlights our relentless pursuit of innovation and service, the real credit goes to you - our customers. ExactTarget was the only vendor evaluated to score a perfect 5 out of 5 in the customer category – an aggregate rating of customer satisfaction, customer diversity and number of customers.  I’m humbled by the resounding vote of confidence our customers shared, and I am energized to drive even greater levels of customer satisfaction and customer ROI in 2010.
 
When we founded ExactTarget, we set out on a clear mission – help companies build relationships with their clients.  Forrester’s report shows we’re well on our way to achieving that goal.  In fact, Forrester awarded ExactTarget perfect scores in 6 of the 14 categories evaluated.  What’s even more exciting is we out-performed or tied our closest competitor in 11 of the 14 categories, including current offering, technology platform, services and customer satisfaction.
 
Thank you again for your resounding confidence in ExactTarget.  I look forward to delivering new and exciting innovations in 2010 to help you further drive ROI from your ExactTarget partnership.
 
Best,
Scott
 

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