ExactTarget is built on a set of eight core values they provide the very foundation of the way we think about building software, interact with our customers, and support each other as a team.
Though each core value is a critical piece of ExactTarget’s culture, I want to touch on one particular core value that really stood out to me when I attended our Retail Customer Advisory Board event last week in Florida: “Make Customers Look like Heroes.”
Hosted each spring, Customer Advisory Board (CAB) brings together a group of key clients to learn about our latest product and services offerings and to offer their own insights and feedback about how one-to-one marketing maps to their unique business needs. But most importantly, CAB gives our customers a platform for sharing their own success stories and the chance to look like heroes.
Our recent Retail CAB gathered eleven of our top retail customers at the Ritz-Carlton resort in Key Biscayne, Florida. We began the event with a presentation by David Daniels, Vice President and Principal Analyst for Forrester Research. David presented insights from his new research titled The New Rules of Relevance, which examines the changing role of email in the face of economic downturn and changing preferences towards social and mobile media.
Inspired by David’s discussion, our customers shared their own email successes and explained some of their one-to-one marketing plans for 2009. Talk about looking like heroes! As always, I was extremely impressed by the amazing results our customers have achieved—and the cutting-edge strategies they’re building for the future. They are truly leading the pack in targeted and relevant one-to-one retail communications.
As we enjoyed ourselves at this gorgeous venue over the next few days, our clients continued to share new ideas and insights about the way retailer can harness the power of one-to-one communications. And, of course, we made sure to carve out some time for golf, visits to the spa, networking, and trading email marketing war stories over some delicious dinners.
When our event drew to a close, I was sad to leave this distinguished group of one-to-one marketers and friends. I can’t wait for our next CAB meeting, scheduled during Connections ’09, and look forward to helping more of our customers look like heroes!
Thanks to all those who joined us in Florida – we’ll see you at Connections ’09!
Scott
CEO, ExactTarget
P.S. – If you want to learn more about David Daniels’ new research on relevance, I encourage you to download the Subscribers Rule: Improving Email Relevance webinar featuring David as a guest speaker. Enjoy!
Though each core value is a critical piece of ExactTarget’s culture, I want to touch on one particular core value that really stood out to me when I attended our Retail Customer Advisory Board event last week in Florida: “Make Customers Look like Heroes.”
Hosted each spring, Customer Advisory Board (CAB) brings together a group of key clients to learn about our latest product and services offerings and to offer their own insights and feedback about how one-to-one marketing maps to their unique business needs. But most importantly, CAB gives our customers a platform for sharing their own success stories and the chance to look like heroes.
Our recent Retail CAB gathered eleven of our top retail customers at the Ritz-Carlton resort in Key Biscayne, Florida. We began the event with a presentation by David Daniels, Vice President and Principal Analyst for Forrester Research. David presented insights from his new research titled The New Rules of Relevance, which examines the changing role of email in the face of economic downturn and changing preferences towards social and mobile media.
Inspired by David’s discussion, our customers shared their own email successes and explained some of their one-to-one marketing plans for 2009. Talk about looking like heroes! As always, I was extremely impressed by the amazing results our customers have achieved—and the cutting-edge strategies they’re building for the future. They are truly leading the pack in targeted and relevant one-to-one retail communications.
As we enjoyed ourselves at this gorgeous venue over the next few days, our clients continued to share new ideas and insights about the way retailer can harness the power of one-to-one communications. And, of course, we made sure to carve out some time for golf, visits to the spa, networking, and trading email marketing war stories over some delicious dinners.
When our event drew to a close, I was sad to leave this distinguished group of one-to-one marketers and friends. I can’t wait for our next CAB meeting, scheduled during Connections ’09, and look forward to helping more of our customers look like heroes!
Thanks to all those who joined us in Florida – we’ll see you at Connections ’09!
Scott
CEO, ExactTarget
P.S. – If you want to learn more about David Daniels’ new research on relevance, I encourage you to download the Subscribers Rule: Improving Email Relevance webinar featuring David as a guest speaker. Enjoy!
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